Category Archives: Data-Driven Strategy

Data-Driven Riddle: B2C Brands Are Trying To Refine Their Strategies

Data-Driven Riddle: B2C Brands Are Trying To Refine Their Strategies by Ray Schultz , Columnist, October 10, 2022 Brands have a long way to go before they get the maximum benefit from their data, judging by The B2C Perspective on Using Data to Predict Future Performance, a study from Pecan AI, conducted by Ascend2. Most B2C … Continue reading Data-Driven Riddle: B2C Brands Are Trying To Refine Their Strategies →

Data-Driven Contact Centers for Proactive, Predictive, and Preventive Support

Data-Driven Strategy

Data-Driven Contact Centers for Proactive, Predictive, and Preventive Support Puneet Mehta / 14 Jul 2022 Nearly half (48%) of people would rather go to the dentist than call customer service. Yikes. But, should this really be that surprising? Here are data-driven contact centers for proactive, predictive, and preventive support in your customer service. It’s … Continue reading Data-Driven Contact Centers for Proactive, Predictive, and Preventive Support →

Data-driven, crowdsourced beauty brand Rephr launches second skincare SKU

Data-Driven Strategy

By Danica Lo May 06, 2022 When Tom Shen and Kenny Leung quit their tech jobs—as senior consultant at IBM and business strategist at Facebook, respectively—to launch a direct-to-consumer company in 2019, they had no idea that just a few months later, they’d run a thriving luxury makeup-brush brand with waitlists of customer names … Continue reading Data-driven, crowdsourced beauty brand Rephr launches second skincare SKU →