Find out the reports you need to monitor data hygiene, improve marketing and sales processes and much more. Ali Schwanke on August 12, 2024 Even the best CRM is nearly useless without clean data. Worse still, bad data creates huge costs for companies, like wasted labor, lost revenue, and higher customer churn. On the … Continue reading 22 must-have reports for measuring CRM health
Why mass mail to a large random audience when you could mail to a relevant audience based on automated analysis of CRM data? Kim Davis on May 30, 2024 Postie, the direct mail platform, has unveiled a new CRM Optimization engine that uses machine learning to automate the analysis of brands’ CRM data to … Continue reading Postie launches CRM Optimization for direct mail
A marketers’ guide to CRM and its relationship-building capabilities. Corey Patterson on January 25, 2022 Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. And because 91% of businesses with more than 11 employees … Continue reading What is CRM and how does it support marketing?
Josh Perlstein November 8, 2021 The holidays are an important time for any brand that sells to the general market. Despite 2020’s economic slowdown, there’s no doubt that shoppers still save up to buy gifts and entertain throughout the season. Holiday shopping sales will be more robust in 2021 than it was in 2020, with … Continue reading Tips to Build a Successful Holiday CRM Strategy
