A marketers’ guide to CRM and its relationship-building capabilities. Corey Patterson on January 25, 2022 Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. And because 91% of businesses with more than 11 employees … Continue reading What is CRM and how does it support marketing?
Category Archives: CRM Strategy
Tips to Build a Successful Holiday CRM Strategy
Josh Perlstein November 8, 2021 The holidays are an important time for any brand that sells to the general market. Despite 2020’s economic slowdown, there’s no doubt that shoppers still save up to buy gifts and entertain throughout the season. Holiday shopping sales will be more robust in 2021 than it was in 2020, with … Continue reading Tips to Build a Successful Holiday CRM Strategy