Facebook’s shutdowns of FBX and LiveRail and expansion of Audience Network show an ad tech strategy oriented to advertisers and geared to protecting its data. Tim Peterson on June 17, 2016 at 9:30 am Maybe Facebook doesn’t need to own the entire ad tech stack to overtake the entire digital ad ecosystem. Or maybe Facebook … Continue reading How Facebook turned an end-to-end ad tech strategy on its head
by Ashley Overton June 16, 2016June 16, 2016 A third of online shoppers have purchased goods from another country. Those living in Australia, Canada and Russia are the most likely to buy internationally. In Asia and India –– two of the fastest growing markets for ecommerce, with YoY growth in the 30 or more percentile … Continue reading A Short and Sweet 4-Step Outline to Thinking Through Your International Shipping Strategy
Are remarketing lists for search ads (RLSA) the future of PPC? Paid search is a pretty awesome channel, but it’s not without its challenges. As the chart below illustrates, the cost per click (CPC) in certain highly competitive verticals can get super expensive – we’re talking more than $100 per click in some cases, for … Continue reading Game-Changing Strategy Using RLSAs
by Monique Zander June 15, 2016June 15, 2016 The popularity of email marketing is increasing by leaps and bounds. Many small to medium-sized businesses now devote a major slice of the marketing budget to email campaigns. Email is a very effective way of facilitating direct contact with your existing customers as well as developing better … Continue reading Email Design Tips For A Successful Business Email Marketing Strategy
by Dave Brock June 15, 2016 Follow @davidabrockJune 15, 2016 The other day, I was having breakfast with a frustrated executive. He had just reviewed a playbook that had been developed and was being launched to sales. It was the result of an effort between product management, marketing, and the sales enablement team. There was … Continue reading “Our Product Is Better Than Theirs” — A Losing Strategy
by Hiren Vaghela June 15, 2016June 15, 2016 Engagement on Twitter is like a cocktail party discussion. We want an audience, and we try to provide valuable messages and content to get people hooked. Compelling and relevant content will help you attract more customers to your website and keep them engaged with your brand. Your … Continue reading The Complete Guide to Twitter for Your Content Strategy
by Bonnie Harris June 14, 2016 Follow @waxgirl333June 14, 2016 Defining marketing intuition and why it’s so important for your marketing strategy If you’ve read my work or heard me speak, you know that data and I are not always on the best of terms. I’ve had too many experiences where data led me in … Continue reading Using Marketing Intuition as a Strategy
by Catherine Tims June 12, 2016 Follow @ivyleaguewriterJune 12, 2016 Apple offers GREAT user experience on their website, partly due to their incredibly strong branding strategy. Here’s a quick way to do the same for your Ecommerce store. Even if you only sell nuts and bolts, there is a way to make consumers love your … Continue reading How to Quickly Create a Branding Strategy for Good UX
by Alisa Meredith June 10, 2016June 10, 2016 Who are you pinning for? If you tell me “women aged 30-65” please know that I am dying a little inside. As much fun as it is to leap right in to pinning all the things, when your business depends on your marketing success, you know you … Continue reading Pinterest Strategy 101 – Creating Your Buyer Persona
by Steve Hamm June 10, 2016 Follow @maasprosrduJune 10, 2016 A good many small businesses are primarily local in scope. They thrive on the transactions that come from customers who live within a certain radius of the company’s venue. Although national commerce is a distinct possibility with online ordering, doing so is usually of secondary … Continue reading Internet Marketing Services for Small Businesses Must Include a Strong Email Strategy
