by Melissa Megginson June 9, 2016 Follow @tailwindappJune 9, 2016 What’s the cornerstone of any great Pinterest strategy effort? Great Pins. However, there’s more to a great Pin than you may realize, and an effective, engaging Pin doesn’t happen by accident. In this post, I’ll talk about how images, descriptions and source links combine to … Continue reading Pin Curation: The Cornerstone of a Strong Pinterest Strategy
By Mandy Boyle June 8th, 2016 Social listening isn’t just a strategy for enterprise-level organizations. There isn’t a business, organization, or individual who couldn’t benefit from opening their ears up to feedback and recognizing its value. If you work with small businesses or are part of a small business, it’s important to make listening a … Continue reading Listen Up! Establishing A Small Business Listening Strategy
Content strategy is about more than keyword rankings and backlinks. According to contributor Kyla Becker, it’s about focusing on the customer’s needs. Kyla Becker on June 6, 2016 On more than one occasion, I have been asked the question, “What is the value of developing content?” Typically, the person asking the question already has an … Continue reading Maggie: the essence of content strategy
by Vinod Jethwani June 6, 2016 Follow @VinodJethwaniJune 6, 2016 SEO works and if you need proof of that, then you just need to go through the innumerable testimonials that are available online. There are so many companies that are telling stories of what SEO has done for them. What makes SEO even greater is … Continue reading SEO is Not One Strategy: Learn From PRSA Jobcenter SEO Campaign
by Josh MacDonald June 4, 2016 Follow @JoshMacDonald19June 4, 2016 Let’s face it, expired domains are becoming increasingly harder to scrape. Personally, I’ve crawled over 100 million news articles since 2014 and we’re getting to the point where high quality expired domain names in certain niches cannot be found. Yes, there are domains left but … Continue reading Outreach Strategy To Land Authority Guest Posts For SEO Clients
by Roee Ganot June 3, 2016June 3, 2016 The social media landscape changes as fast as the online landscape. As soon as you think you’ve got a winning social media strategy, a new site is introduced that takes a lot of users with it. The latest is called WhatsApp — a social site that allows … Continue reading What You Need to Know about Creating a WhatsApp Marketing Strategy
by Kunle Campbell June 1, 2016 Follow @kunleTcampbellJune 1, 2016 This article is part 3 of our series on Ecommerce Personalization. Catch up with part one, How to Implement Basic Site Segmentation and Part two, Personalized Marketing: How to Implement 1:1 Segmentation. My previous article delved into the the nitty gritty of implementing an ecommerce … Continue reading How to Use the RFM Model to Power Your Ecommerce Personalization Strategy
by Cent Muruganandam May 27, 2016 Follow @centmuruMay 27, 2016 Some trends are so hot that they take off right from the starting gate, dragging us along with them. Social media is just such a trend. In fact, social media is more than a trend as it is here to stay. But because social media … Continue reading 4 Step Social Media Marketing Strategy That PAYS
by Brandon Gains May 26, 2016 Follow @brandongainsMay 26, 2016 The reach of a facebook advertising strategy is staggering. One out of every five people, approximately 20% of the world’s population, has an account. And the incredible thing? Through their advertising platform, the social media giant has made all of their users available to marketers. … Continue reading 5 Ways to Accelerate Your Facebook Advertising Strategy
by Dave Brock May 23, 2016 Follow @davidabrockMay 23, 2016 Do you want your sales people defining your business strategy? As good as they are, do you really want your brand new SDR’s, or your account managers, or even your very top performers defining your business customer and growth strategy? Do you want your bottom … Continue reading Surrendering Your Business Strategy To Your Sales People
