Category Archives: SEO And PPC

Understanding SEO vs. PPC: Timing and Strategy for Optimal Results

Ruud Hein | February 29th, 2024 Understanding SEO vs. PPC: Timing and Strategy for Optimal Results ## SEO and PPC Defined The goal of both SEO and PPC is to get more and better qualified traffic to a website, however, they use different means and principles to achieve it. SEO (Search Engine Optimization) … Continue reading Understanding SEO vs. PPC: Timing and Strategy for Optimal Results →

The Basics of SEO & PPC Marketing Strategies

SEO And PPC

Kim Caro May 21, 2021 Reaching the right audience for your startup or small business is not an easy task. And it doesn’t matter how great your business is, or how much it will help your future clients if prospects can’t find you. Nowadays, when someone needs a new idea, a data point, to solve … Continue reading The Basics of SEO & PPC Marketing Strategies →

Search Engine Optimization vs. Pay-Per-Click

SEO And PPC

Kim Caro November 22, 2020 Reaching the right audience for your startup or small business is not an easy task. And it doesn’t matter how great your business is, or how much it will help your future clients if prospects can’t find you. Nowadays, when someone needs a new idea, a data point, to solve … Continue reading Search Engine Optimization vs. Pay-Per-Click →

Should My Business Continue to Focus On SEO & PPC During the Pandemic?

SEO And PPC

Garry Grant — April 15, 2020 In this article, we will discuss our view on the corona virus pandemic; how to help your business weather the storm; and how to plan for recovery once the crisis is over. What is SEO Inc’s View On The Corona Virus Pandemic? As Federal Reserve Chairmen Jerome Powell recently … Continue reading Should My Business Continue to Focus On SEO & PPC During the Pandemic? →

SEO vs. PPC: When is the Right Time to Pay?

SEO And PPC

Ashley Hill — February 17, 2020 There are nearly as many strategies for online marketing as there are business websites, and each has its own theory of how to best bring in traffic to its site. But which one is right for your unique business? Many of these strategies are based on two ideas: creating … Continue reading SEO vs. PPC: When is the Right Time to Pay? →

Blending a Strategic SEO & PPC Strategy for Great Results

SEO And PPC

Michael Flaherty — January 21, 2020 Whether you are a part of an in-house marketing team or an agency, something is usually consistent in both as far as teams go. Now, I want you to do me a favor. Stand up and look around if you are either in an SEO or PPC department. Are … Continue reading Blending a Strategic SEO & PPC Strategy for Great Results →

3 Ways to Bridge the Gap Between SEO and PPC

SEO And PPC

James Faulkner — December 4, 2019 SEO or PPC? This argument never gets old in the marketing world. Quick, easy-to-attribute wins are often the assumption with paid search campaigns (although not always the case). Organic SEO offers equally great returns in the long run, often bigger in scale and much more permanent in nature. Yet, … Continue reading 3 Ways to Bridge the Gap Between SEO and PPC →

SEO vs PPC: When Do You Optimize for Each?

SEO And PPC

Corie Stark — September 27, 2019 Do you struggle getting the right audience to your website? Does the mere mention of SEO give you a headache? What about PPC? Are you tired of questions and want answers? Your website or blog would not survive without visitors. That means driving traffic to your online sources is, … Continue reading SEO vs PPC: When Do You Optimize for Each? →

SEO vs PPC: How to Choose What’s Best For Your Business

SEO And PPC

Abhishek Talreja — January 25, 2019 Follow @Abhishekt5 — January 25, 2019 As a business owner are you often confused about choosing the right online marketing channel? Most businesses struggle with scanty resources. Marketing seems like that perpetual back pain. It’s hard to know which platform will help get the best ROI. Considering the quantum … Continue reading SEO vs PPC: How to Choose What’s Best For Your Business →

An integrated approach: From SEO to PPC and beyond

SEO And PPC

Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this year. Chris Liversidge on September 20, 2017 For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out in force … Continue reading An integrated approach: From SEO to PPC and beyond →