Corie Stark — September 27, 2019 Do you struggle getting the right audience to your website? Does the mere mention of SEO give you a headache? What about PPC? Are you tired of questions and want answers? Your website or blog would not survive without visitors. That means driving traffic to your online sources is, … Continue reading SEO vs PPC: When Do You Optimize for Each?
Abhishek Talreja — January 25, 2019 Follow @Abhishekt5 — January 25, 2019 As a business owner are you often confused about choosing the right online marketing channel? Most businesses struggle with scanty resources. Marketing seems like that perpetual back pain. It’s hard to know which platform will help get the best ROI. Considering the quantum … Continue reading SEO vs PPC: How to Choose What’s Best For Your Business
Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this year. Chris Liversidge on September 20, 2017 For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out in force … Continue reading An integrated approach: From SEO to PPC and beyond
Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan. Marcus Miller on May 15, 2017 A question we are often asked is, “Which is better: SEO or PPC?” This is not … Continue reading SEO vs. PPC: Pros, cons & an integrated approach
Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions. Julian Connors on October 7, 2016 It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final … Continue reading PPC + SEO = match made in marketing heaven
Are remarketing lists for search ads (RLSA) the future of PPC? Paid search is a pretty awesome channel, but it’s not without its challenges. As the chart below illustrates, the cost per click (CPC) in certain highly competitive verticals can get super expensive – we’re talking more than $100 per click in some cases, for … Continue reading Game-Changing Strategy Using RLSAs