by Denise Chan June 23, 2016 Follow @denisechan26June 23, 2016 On a channel where you only have 140 characters to convey your message, every word counts. You only have so much room to convince your followers to learn more, shop or download. Twitter’s brevity can be a challenge for marketers. But when it comes to … Continue reading Paid Social Strategy 101: Twitter Ads
by Nashaat Quadri June 23, 2016June 23, 2016 Traditional marketing is making a shift toward digital and the trend is getting stronger every year. According to premier research agencies, digital ad spending will overtake ad spending on traditional media such as TV etc. in 2017. So, the next year the total ad spend by the … Continue reading Tips to Design a Strategy for Successful Digital Marketing in 2016
by AJ Agrawal June 22, 2016 Follow @ajalumnifyJune 22, 2016 In an ideal world, you would only need to start talking about your website and it would automatically go viral. This isn’t the case, sadly, and your website marketing strategy is going to have to compete with millions of other websites trying to accomplish the … Continue reading 5 Tips For a Successful Website Marketing Strategy
by Paula Warden June 21, 2016June 21, 2016 Take some time to socialize. You’ve said it. I’ve heard it. “I just don’t have time to post to social media for my business”. Sure you do. You just, well, think about it too much.Yes. You should have that one specific person in your office that … Continue reading How Personality Adds Value to Your Social Media Strategy
by Silvio Porcellana June 21, 2016June 21, 2016 Just about everything about mobile is spontaneous and immediate, except for one thing – the strategy. In fact, mobile marketing is not about improvising an idea and testing it out sporadically. Creating a good mobile strategy means expanding horizons, time and tools in order to achieve significant … Continue reading 5 True Stories That Will Revolutionize Your Mobile Strategy
by Katie Cooper June 21, 2016 Follow @loopthecoopJune 21, 2016 There’s a new player lurking in your Facebook timeline and feeding you information: videos. Although a picture is worth 1,000 words, Dr. James McQuivey claims a one minute video is worth 1.8 million. The social media platform has implemented innovative video technologies resulting in more … Continue reading 6 Lessons from Brands Utilizing Video in their Facebook Marketing Strategy
by Laura Donovan June 20, 2016 Follow @thewordproJune 20, 2016 People spend 3 times longer watching live video versus pre-recorded/non-live The number of videos posted per person in the US increased by 94% Videos have a 135% greater reach on average compared to photos Branded videos have a 148% greater organic reach than photos Facebook … Continue reading Why You Need To Incorporate Facebook Live Video Into Your Marketing Strategy
by Jennifer Frances June 18, 2016 Follow @socialbeesmediaJune 18, 2016 In the last couple of months, Instagram announced important upcoming updates that will urge many marketers to review and rethink their Instagram marketing strategies. In this article we will share with you the top things you will need to consider in order to adapt to … Continue reading It Is Time To Adjust Your Instagram Marketing Strategy
by Ed Leake June 17, 2016June 17, 2016 I’m an advocate of social media. In particular, I talk about its use from a customer service and user experience perspective. But I also know and appreciate that business owners want tangible results from their efforts and marketer’s jobs rely on getting results. ‘Delighting customers’ is just … Continue reading How A Social Media Strategy Map Made Me A Better Marketer
As video consumption continues to rise, columnist Mona Elesseily discusses three ways to successfully make video content a part of your online advertising program. Mona Elesseily on June 17, 2016 Recently, I’ve been thinking about the importance of online video content. People are now consuming more videos, and it makes up a huge portion … Continue reading Why video needs to be part of your paid advertising strategy
