Angela Hausman, PhD October 21, 2020 Developing a break-even strategy represents the best decision-making tool available to marketers regardless of industry or niche. As we begin our discussion of how a break-even strategy explodes your business, we need to agree on the definition of break-even then know how we calculate break-even. So, break-even is the … Continue reading Break-Even Strategy to Blow Up Your ROI: Using BE Analysis for Decision-Making
Rick Kranz October 16, 2020 Individuals consume content in different ways daily. Video is one of the options that entrepreneurs use to share information and its popularity is on the rise. The reason is partly that people love videos, which is why most of them spend much of their time on such content. As such, … Continue reading How to Create a Video Marketing Strategy That Works
Focus on CTV and pre-roll advertising while implementing multiple methods of measurement. Rodric Bradford on October 16, 2020 While video is an appealing channel for advertisers, there is still some lack of common agreement when it comes to strategy and metrics for video ad campaigns. One common misconception is that video campaigns need to be … Continue reading Video advertising: tips on strategy
Christa Tuttle October 2, 2020 In times of crisis, something as instant and influential as social media can become an essential tool for providing buyers, audiences and your community with information and resources to get them through. With COVID-19 impacting all industries, some more than others, it is crucial for your B2B social media strategy … Continue reading Evaluating Social Media Strategy During a Crisis
Mihai Serban September 25, 2020 Everything you need to know about the new Facebook ads limit which comes into force in Feb 2020, and how it will affect your advertising. In October last year, Facebook announced that it would introduce a limit on the number of ads that businesses can run on a Page at … Continue reading Facebook Ads Limit – How Does It Affect Your Advertising Strategy?
Angela Hausman, PhD September 22, 2020 The times they are a’changing, especially when it comes to how businesses use their marketing strategies to build brand awareness, attract new customers, and convert more sales. Don’t let your brand become a marketing dinosaur by using old strategies that lead to declining performance over time. Happily, you can … Continue reading Digital Marketing Trends in 2020: 6 Tactics to Update Your Strategy
Wendy Marx September 21, 2020 B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. So we have to ask the question: Is video B2B marketing a viable tactic for your strategy? … Continue reading How to Boost Your Strategy with B2B Video Marketing
Laura Patterson September 12, 2020 When it comes down to the wire as a business leader are you more likely to go for it or punt? In American football punting occurs when a team believes they cannot score in the final down or their chances of making another first down are low. They therefore decide … Continue reading To Maximize Your Winning Strategy, Avoid Punting
Laura Patterson September 7, 2020 You’ve heard the quote by Meister Eckhart, “The price of inaction is far greater than the cost of making a mistake.” It’s important to understand that inaction isn’t simply the lack of action. Inaction is a conscious choice not to act. There is a time to maintain the status quo … Continue reading Overcoming Inaction is the Key to Your Growth Strategy
Liza Rubinstein September 7, 2020 Anyone can set up and launch a campaign. These days, platforms are extremely user-friendly with tons of great documentation and how-to guides to help entrepreneurs and side-hustlers promote their killer products and services. But just because anyone can do it, doesn’t mean they can do it well. Diving straight into … Continue reading Launching a PPC Campaign? Start With Strategy
