Category Archives: Business Decisions

The Truth About How Motivated Blindness Affects Business Decisions

Steven Imke April 19, 2021 There is a well-documented cognitive bias that says that people see what they want to see and easily miss contradictory information. A particular type of cognitive bias is when a person suppresses information when it’s in their interest to remain ignorant. This type of cognitive bias is known as motivated … Continue reading The Truth About How Motivated Blindness Affects Business Decisions

What You Need to Know About Hierarchical Decision-Making

Steven Imke January 29, 2021 The lessons of success and failure from the world’s response to the COVID-19 pandemic should have taught every business owner how the hierarchy of decision-making should be applied if you want to make better decisions. According to Thomas Sowell in his book “Knowledge and Decisions”, the more senior the decision-making … Continue reading What You Need to Know About Hierarchical Decision-Making

Break-Even Strategy to Blow Up Your ROI: Using BE Analysis for Decision-Making

Angela Hausman, PhD October 21, 2020 Developing a break-even strategy represents the best decision-making tool available to marketers regardless of industry or niche. As we begin our discussion of how a break-even strategy explodes your business, we need to agree on the definition of break-even then know how we calculate break-even. So, break-even is the … Continue reading Break-Even Strategy to Blow Up Your ROI: Using BE Analysis for Decision-Making

How search data can inform larger online business decisions

Decision makers in their respective silos are generally unaware of the value in the data Google shares so it’s your job to disperse this knowledge across your organization. Sebastian Compagnucci on August 5, 2020 As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But … Continue reading How search data can inform larger online business decisions

Make Essential Business Decisions for Success

Angela Hausman, PhD June 18, 2020 Business success doesn’t just happen so making the right essential business decisions for success determines whether your business succeeds and how much success you find. Business success is a function of: careful planning attention to detail a focus on customer service a good business model and, a little luck … Continue reading Make Essential Business Decisions for Success