Tag Archives: Strategy

How to Use a Fast Break Strategy to Create Scoring Opportunities

Opportunity Management

Laura Patterson August 27, 2020 How you approach the market and address the competition to achieve your objectives is the realm of strategy. Strategies can be defensive or offensive or a combination of both. One offensive strategy you can leverage to outmaneuver competitive rivals can be taken from the sports world: the fast break. Originally … Continue reading How to Use a Fast Break Strategy to Create Scoring Opportunities →

Business Strategy Planning: Is Strategy Relevant in the Absence of Leadership?

Business Planning

Tasneem Sachee August 25, 2020 It has been said that strategy is destiny. Robert Burgelman’s book notes that, “successful and unsuccessful strategies shape a company’s destiny. But if strategy shapes destiny, destiny has ways of asserting itself and constraining strategy.” With COVID-19 many organizations and businesses have had to rethink and re-imagine their business strategy … Continue reading Business Strategy Planning: Is Strategy Relevant in the Absence of Leadership? →

How to Integrate Traditional and Digital Marketing: An Optimal Marketing Strategy

Marketing Strategy

Angela Hausman, PhD August 25, 2020 Common sense tells you that, in today’s society where everybody is online, digital marketing is a great way to promote your business. Yet, don’t throw out the baby with the bathwater. Traditional marketing still works and by combining traditional and digital marketing into a seamless marketing strategy, you optimize … Continue reading How to Integrate Traditional and Digital Marketing: An Optimal Marketing Strategy →

2020/2021 Digital Media Trends to Work into Your Marketing Strategy – Social Media

Digital Marketing Trends

Laura Donovan August 24, 2020 geralt / Pixabay Four top trends to incorporate into your Social Media Marketing Strategy for the remainder of 2020 and in 2021. · Shop the Post E-Commerce businesses have always had the challenge of getting Social Media users out of the Social platform and over to the website for purchasing. … Continue reading 2020/2021 Digital Media Trends to Work into Your Marketing Strategy – Social Media →

Strategy Is About Standing Out in a Commoditized World…Especially During a Pandemic

Strategy

Dave Wakeman August 21, 2020 Schnipidy / Pixabay I’ve been doing a lot more thinking about strategy lately. Why? A lot of reasons really, but mostly because as we move through the pandemic, we are going to see a different business environment than the one we were in at the start of the year. This … Continue reading Strategy Is About Standing Out in a Commoditized World…Especially During a Pandemic →

Conversion Rate Optimization: 5 Tips for Building a Strategy (+ Examples)

Conversion Rate Optimization

Erika Giles August 18, 2020 An important aspect of sales and marketing in today’s market involves driving traffic toward company websites. Your site needs to convert some of that awesome traffic into leads for sales representatives to close deals. A great way to make sure your site is converting prospects into leads is by developing … Continue reading Conversion Rate Optimization: 5 Tips for Building a Strategy (+ Examples) →

How to Build an Email Marketing Strategy to Survive Beyond COVID

Email Marketing Strategy

David Gasparyan August 18, 2020 Businesses have faced an up-and-down battle in 2020. The Covid-19 pandemic has spurned waves of openings and closings, fluctuating marketing trends, and wavering consumer confidence. While there is hope for a return to normalcy sooner rather than later, a recent study from McKinsey & Company reveals that “most Americans continue … Continue reading How to Build an Email Marketing Strategy to Survive Beyond COVID →

Random Posts on