MobileFuse Focuses On Saying Buy-Bye To Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, September 8, 2023 Google has been rolling out its targeting and measurement alternative to third-party cookies called Privacy Sandbox, but many in the advertising industry still have their doubts about the effectiveness of the replacement and the way machine learning and artificial … Continue reading MobileFuse Focuses On Saying Buy-Bye To Targeting
Abandoned Mobile Apps Cost Advertisers $29M In 2022 by Karlene Lukovitz @KLmarketdaily, February 9, 2023 The number of abandoned mobile apps across the Google Play and Apple App stores rose by 10% last year — including 6% between Q3 and Q4 alone — to reach 1.86 million, according to Pixalate data. Abandoned apps — defined … Continue reading Abandoned Mobile Apps Cost Advertisers $29M In 2022
Mobile Advertising’s Lagging Indicators by Joe Mandese @mp_joemandese, September 29, 2022 At a time when the ad industry’s leading economists and forecasters are rethinking the concept of the media “line items” they used to calculate ad spending and growth, it’s interesting that none of them have one for “mobile.” That’s because mobile is not really … Continue reading Mobile Advertising’s Lagging Indicators
Mobile gaming ad spend is 3.2 times bigger than console. Chris Wood on July 28, 2022 This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $ 120 … Continue reading Mobile leads growth in the expanding in-game advertising industry
Ericsson Emodo, CKDelta Partner To Improve Data Accuracy In Mobile Advertising by Laurie Sullivan @lauriesullivan, August 26, 2020 Emodo, an Ericsson company focused on data activation and monetization, has partnered with U.K.-based CKDelta, a member of CK Hutchison Holdings, to help improve the accuracy of data in the advertising industry. “The partners will focus on … Continue reading Ericsson Emodo, CKDelta Partner To Improve Data Accuracy In Mobile Advertising
Phoning In The Holiday: Most Shoppers Will Research Purchases On Mobile by Ray Schultz , Columnist, July 24, 2019 We are barely over Amazon Prime Day, and retailers are already gearing up for the holiday shopping season. Above all, they better make sure their content is mobile-friendly. Half of consumers plan to purchase in-store. But … Continue reading Phoning In The Holiday: Most Shoppers Will Research Purchases On Mobile
Lorraine Pavel — April 9, 2019 Follow @marketdigibook — April 9, 2019 In the first half of 2018, a report by Interactive Advertising Bureau and PWC showed that marketers spent $ 30.9 billion on mobile advertising alone, marking 63% of their total digital ad-spend. This change has been spurred by the rapid growth of mobile … Continue reading Mobile Advertising – Why Is It So Successful?
New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile. Yoni Argaman on December 21, 2018 Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides. Consumers spend … Continue reading In-app advertising has come a long way: Here’s why you should use it
The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience. Robin Kurzer on August 17, 2018 A new report from Salesforce and Publicis.Sapient shows that marketers are missing opportunities to engage with customers who are pulling out their phones while they’re shopping in store. The Shopper-First Retailing Report includes … Continue reading Report: Marketers are missing mobile opportunities to reach customers in store
A Guide To Mobile Consumers’ Favorite Ad Unit by Doug Manson , Columnist, June 18, 2018 Rewarded. Value-exchange. User-initiated. Whatever you call it, the video ad format mobile consumers opt into is one of the fastest-growing ad units. Why? It is the perfect companion to freemium: Users can use their time as a bargaining chip … Continue reading A Guide To Mobile Consumers’ Favorite Ad Unit
