Category Archives: Mobile Advertisement

In-app advertising has come a long way: Here’s why you should use it

New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile. Yoni Argaman on December 21, 2018  Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides. Consumers spend … Continue reading In-app advertising has come a long way: Here’s why you should use it

Report: Marketers are missing mobile opportunities to reach customers in store

The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience. Robin Kurzer on August 17, 2018  A new report from Salesforce and Publicis.Sapient shows that marketers are missing opportunities to engage with customers who are pulling out their phones while they’re shopping in store. The Shopper-First Retailing Report includes … Continue reading Report: Marketers are missing mobile opportunities to reach customers in store

Mobile Drives Ad Search

Mobile Drives Ad Search by Jack Loechner , Staff Writer @mp_research, January 26, 2018 According to Forrester research on search marketing trends, as presented by Mobile Marketer, Mobile phones will drive most of the expansion in paid search ad spending, contributing an estimated 69% of the $19 billion in growth by 2022. U.S. mobile search … Continue reading Mobile Drives Ad Search

The Pros and Cons of Mobile Advertising for Small Businesses

Alan Rita — June 22, 2017 — June 22, 2017 JESHOOTS / Pixabay In the recent years, content marketing has become the focal point of companies that seek to build brand authority, awareness, and growth – and rightfully so. According to the Content Marketing Institute, the most effective marketers allocate 42% of their budget on … Continue reading The Pros and Cons of Mobile Advertising for Small Businesses