Category Archives: Mobile Advertisement

The Pros and Cons of Mobile Advertising for Small Businesses

Alan Rita — June 22, 2017 — June 22, 2017 JESHOOTS / Pixabay In the recent years, content marketing has become the focal point of companies that seek to build brand authority, awareness, and growth – and rightfully so. According to the Content Marketing Institute, the most effective marketers allocate 42% of their budget on … Continue reading The Pros and Cons of Mobile Advertising for Small Businesses

The death of mobile pop-ups and what you can do instead

Google is cracking down on invasive mobile pop-up ads. Here are some alternatives to continue to engage your visitors. Over the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms to address customer experience and usability and to encourage organizations to meet certain … Continue reading The death of mobile pop-ups and what you can do instead

Going Mobile: Character Animation in a Mobile Video World

by Claude HarringtonAugust 17, 2016 Recently, the Interactive Advertising Bureau (IAB) polled 360 marketers across a variety of industries about their digital video ad budgets. 62% of respondents answered that they expect to increase their mobile video ad spending within a year. These findings are significant but not at all surprising. In fact, according to … Continue reading Going Mobile: Character Animation in a Mobile Video World

How a Bad Mobile Ad Can Kill Your Advertising Campaign

by Natalie Lynn July 2, 2016July 2, 2016 It’s no secret that working in digital advertising is definitely not for the faint of heart. Creating successful campaigns for your brand or multiple clients takes a significant amount of effort, the gusto to continuously learn about emerging marketing tools and technologies, and long hours at the … Continue reading How a Bad Mobile Ad Can Kill Your Advertising Campaign

For Publishers, Not all Mobile Advertising Created Equal

by Christian Baesler, Op-Ed Contributor, June 21, 2016 Whether publishers have planned for it or not, many now have a majority of their content consumed on mobile devices.   Publishers are still working out how to optimize advertising for the smartphone. The first iteration of mobile advertising was, not surprisingly, the worst: basically, the same … Continue reading For Publishers, Not all Mobile Advertising Created Equal