Category Archives: Mobile Advertisement

Ericsson Emodo, CKDelta Partner To Improve Data Accuracy In Mobile Advertising

Ericsson Emodo, CKDelta Partner To Improve Data Accuracy In Mobile Advertising by Laurie Sullivan  @lauriesullivan, August 26, 2020 Emodo, an Ericsson company focused on data activation and monetization, has partnered with U.K.-based CKDelta, a member of CK Hutchison Holdings, to help improve the accuracy of data in the advertising industry.  “The partners will focus on … Continue reading Ericsson Emodo, CKDelta Partner To Improve Data Accuracy In Mobile Advertising

Phoning In The Holiday: Most Shoppers Will Research Purchases On Mobile

Phoning In The Holiday: Most Shoppers Will Research Purchases On Mobile by Ray Schultz , Columnist, July 24, 2019 We are barely over Amazon Prime Day, and retailers are already gearing up for the holiday shopping season. Above all, they better make sure their content is mobile-friendly. Half of consumers plan to purchase in-store. But … Continue reading Phoning In The Holiday: Most Shoppers Will Research Purchases On Mobile

In-app advertising has come a long way: Here’s why you should use it

New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile. Yoni Argaman on December 21, 2018  Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides. Consumers spend … Continue reading In-app advertising has come a long way: Here’s why you should use it

Report: Marketers are missing mobile opportunities to reach customers in store

The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience. Robin Kurzer on August 17, 2018  A new report from Salesforce and Publicis.Sapient shows that marketers are missing opportunities to engage with customers who are pulling out their phones while they’re shopping in store. The Shopper-First Retailing Report includes … Continue reading Report: Marketers are missing mobile opportunities to reach customers in store

Mobile Drives Ad Search

Mobile Drives Ad Search by Jack Loechner , Staff Writer @mp_research, January 26, 2018 According to Forrester research on search marketing trends, as presented by Mobile Marketer, Mobile phones will drive most of the expansion in paid search ad spending, contributing an estimated 69% of the $19 billion in growth by 2022. U.S. mobile search … Continue reading Mobile Drives Ad Search