Addressable TV will soon be a vital part of any media plan, so dip your toe into the water now. Laura Collins on October 31, 2018 Video is a hotter topic than ever in marketing, with users consuming more and options for advertisers multiplying rapidly. With so much development in the industry it can be … Continue reading Video advertising’s bright future and what you should be doing now
Ana Gotter — August 17, 2018 Follow @ana_gotter — August 17, 2018 When most people hear the phrase “Google Ads,” their first thoughts immediately jump to the conventional search ads that will be displayed at the top of a user’s results pages. These are, without a doubt, an essential part of the Google ad platform. … Continue reading How to Run Video Ad Campaigns with Google Ads
At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens. Barry Levine on May 9, 2018 Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people actually watch content-interrupting … Continue reading Two kinds of video ads help break through the dilemma of interruptive marketing
