Nishadha Silva — September 28, 2018 Follow @rumblinglankan — September 28, 2018 There are many people out there ready to take your money with the promise of furnishing you with lots of shiny new customers. Bricks and mortar advertising, Google Adwords or another Pay Per Click program, SEO’s (Search Engine Optimizers) and marketing “guru’s” and … Continue reading How to Expand Your Reach Without Spending a Fortune
Search, social and video were the formats and channels that led the way. Finance, Pharma and Technology were the big vertical spenders. Greg Sterling on September 20, 2018 Magna released a bullish assessment and forecast for US ad revenue in 2018 and 2019. The report covers all the major advertising and media categories including … Continue reading Report: Digital now makes up 51% of US ad spending
Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by finding changes in spending. Daniel Gilbert on September 7, 2018 Have you ever had a campaign spend a touch more than expected and taken a too long to spot it? No one … Continue reading Find anomalies in your campaign spending with this Google Ads script
Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study by Laurie Sullivan @lauriesullivan, August 3, 2018 It may come as a surprise to many, but Amazon tops the list of companies spending the most on programmatic ad buys, according to a recent study. MediaRadar, which offers detailed analysis on brands, released the … Continue reading Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study
Marketers Spending 20% More On Google by Laurie Sullivan @lauriesullivan, April 20, 2018 When Alphabet, Google’s parent company, reports first quarter earnings April 23, 2018, digital advertising agency Merkle estimates that Google Shopping will account for 60% of all Google paid search clicks for retailers. The platform now accounts for 60% of all Google paid … Continue reading Marketers Spending 20% More On Google
Mobile, social media and Amazon are the major growth drivers. Greg Sterling on April 11, 2018 According to a new set of estimates from eMarketer, native advertising will comprise nearly 60 percent of display spending this year in the US. According to the report, mobile, social and Amazon are the growth drivers behind this … Continue reading Native will dominate display spending in 2018
How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For ‘Traditional’ Media by Joe Mandese @mp_joemandese, March 2, 2018 There were two essential pieces of intelligence about the media economy unveiled during WPP’s quarterly presentation to investors Thursday. You can find them on pages 39 and 43 if you want to download the … Continue reading How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For ‘Traditional’ Media
Greetje den Holder — September 23, 2017 Follow @GdenHolder — September 23, 2017 Two weeks ago, I wrote a blog that gives you tips to improve your conversion rate optimization (CRO). It is called 29 Handy Tips for Amazing Conversion Rate Optimization. The blog explained CRO and gave tips for beginners and for those more … Continue reading How to Convert Way More Traffic into Sales Without Spending Extra Money
Ad fatigue is a problem we’re all too familiar with, so how can you avoid it? Contributor Laura Collins shares key techniques to refresh your creative efficiently and effectively. Laura Collins on September 22, 2017 Every time we step outside our front door, switch on the television or look at our phones, we’re bombarded … Continue reading Social media ad fatigue: How to combat it without spending all day making new creatives
Allen Finn — September 12, 2017 — September 12, 2017 I’ve got good news and bad news. In traditional fashion, let’s start with the bad news. By almost every metric, businesses with big budgets are doing better in Google AdWords than lower spenders. Maybe not surprising, but it still hurts. The rich get richer while … Continue reading How to Compete with Big Spenders in AdWords (Without Spending More $)
