Tag Archives: Spending

Financial Brands Plan An Email Spending Boost in 2020

Financial Brands Plan An Email Spending Boost in 2020 by Ray Schultz , August 27, 2019 Email is the second most popular channel among financial brands, judging by a new study commissioned by Dianomi, a native ad platform, and Gramercy Institute. Of the financial marketers polled, 33.7% plan to increase their spending on email in … Continue reading Financial Brands Plan An Email Spending Boost in 2020 →

Podcast ads projected to grow to 4.5% of global audio ad spending by 2022

Podcasts Marketing

Study reported that 78 percent of listeners say they don’t mind podcast ads. George Nguyen on April 29, 2019 Podcast advertising spending is expected to double to $1.6 billion by 2022, according to a study by advertising research firm WARC. This figure accounts for 4.5 percent of global audio ad spending, up from 1.9 … Continue reading Podcast ads projected to grow to 4.5% of global audio ad spending by 2022 →

6 Secrets to Competing with Big Business Without Spending Too Much

Business Development

6 Secrets to Competing with Big Business Without Spending Too Much For small business owners, the thought of competing with industry giants may seem daunting. With their extravagant marketing efforts, bulk purchasing power, and unlimited working capital, it’s no wonder why larger enterprises usually overshadow small businesses. While competing with bigger companies seem intimidating, it’s … Continue reading 6 Secrets to Competing with Big Business Without Spending Too Much →

How to Expand Your Reach Without Spending a Fortune

Marketing Strategy

Nishadha Silva — September 28, 2018 Follow @rumblinglankan — September 28, 2018 There are many people out there ready to take your money with the promise of furnishing you with lots of shiny new customers. Bricks and mortar advertising, Google Adwords or another Pay Per Click program, SEO’s (Search Engine Optimizers) and marketing “guru’s” and … Continue reading How to Expand Your Reach Without Spending a Fortune →

Report: Digital now makes up 51% of US ad spending

Marketing Guide

Search, social and video were the formats and channels that led the way. Finance, Pharma and Technology were the big vertical spenders. Greg Sterling on September 20, 2018 Magna released a bullish assessment and forecast for US ad revenue in 2018 and 2019. The report covers all the major advertising and media categories including … Continue reading Report: Digital now makes up 51% of US ad spending →

Find anomalies in your campaign spending with this Google Ads script

Google Advertisement

Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by finding changes in spending. Daniel Gilbert on September 7, 2018 Have you ever had a campaign spend a touch more than expected and taken a too long to spot it? No one … Continue reading Find anomalies in your campaign spending with this Google Ads script →

Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study

Programmatic

Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study by Laurie Sullivan @lauriesullivan, August 3, 2018 It may come as a surprise to many, but Amazon tops the list of companies spending the most on programmatic ad buys, according to a recent study. MediaRadar, which offers detailed analysis on brands, released the … Continue reading Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study →

Marketers Spending 20% More On Google

Marketing Challenges

Marketers Spending 20% More On Google by Laurie Sullivan @lauriesullivan, April 20, 2018 When Alphabet, Google’s parent company, reports first quarter earnings April 23, 2018, digital advertising agency Merkle estimates that Google Shopping will account for 60% of all Google paid search clicks for retailers. The platform now accounts for 60% of all Google paid … Continue reading Marketers Spending 20% More On Google →

Native will dominate display spending in 2018

Display Advertising

Mobile, social media and Amazon are the major growth drivers. Greg Sterling on April 11, 2018 According to a new set of estimates from eMarketer, native advertising will comprise nearly 60 percent of display spending this year in the US. According to the report, mobile, social and Amazon are the growth drivers behind this … Continue reading Native will dominate display spending in 2018 →

How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For ‘Traditional’ Media

eCommerce Experience

How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For ‘Traditional’ Media by Joe Mandese @mp_joemandese, March 2, 2018 There were two essential pieces of intelligence about the media economy unveiled during WPP’s quarterly presentation to investors Thursday. You can find them on pages 39 and 43 if you want to download the … Continue reading How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For ‘Traditional’ Media →