Greetje den Holder — September 23, 2017 Follow @GdenHolder — September 23, 2017 Two weeks ago, I wrote a blog that gives you tips to improve your conversion rate optimization (CRO). It is called 29 Handy Tips for Amazing Conversion Rate Optimization. The blog explained CRO and gave tips for beginners and for those more … Continue reading How to Convert Way More Traffic into Sales Without Spending Extra Money
Ad fatigue is a problem we’re all too familiar with, so how can you avoid it? Contributor Laura Collins shares key techniques to refresh your creative efficiently and effectively. Laura Collins on September 22, 2017 Every time we step outside our front door, switch on the television or look at our phones, we’re bombarded … Continue reading Social media ad fatigue: How to combat it without spending all day making new creatives
Allen Finn — September 12, 2017 — September 12, 2017 I’ve got good news and bad news. In traditional fashion, let’s start with the bad news. By almost every metric, businesses with big budgets are doing better in Google AdWords than lower spenders. Maybe not surprising, but it still hurts. The rich get richer while … Continue reading How to Compete with Big Spenders in AdWords (Without Spending More $)
Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they’re reaching the right audiences. Contributor Toby McKenna explains how to separate the data contenders from the data pretenders. Toby McKenna on August 17, 2017 It’s nearly impossible to avoid news around … Continue reading Data is the new currency, but are advertisers spending wisely?
Adam Baetu — June 12, 2017 Follow @Marcomms4biz— June 12, 2017 WikimediaImages / Pixabay Social media can be an enormously effective advertising tool, but it can also be a time and money drain. How do you know where best to spend your money? Just as importantly, do you have a tangible way to measure the … Continue reading How to Avoid Spending Money On Social Media Ads That Get You No ROI
Derek Hutson — April 3, 2017 Follow @dahutson— April 3, 2017 As a technology CEO and angel investor, I am occasionally asked for advice on raising capital, timing, how to invest the capital you do raise and other decisions that can make or break a young company. Often, those questions come from founders or executives … Continue reading Spending Precious Capital: A Startup How-To Guide
Mark Miller — February 15, 2017 Follow @MMtwopointfive— February 15, 2017 Video content is some of the most engaging, innovative, and results-driving marketing material an organization can create. American adults watch about 5.5 hours of video content every day. Brands that can capture a portion of that time can viscerally connect with their audience, earn … Continue reading How to Get Started with Video Content Without Spending a Penny
David Kiger — January 23, 2017 Follow @davidkiger— January 23, 2017 The revenue side of a new startup business can be the one that gets the lion’s share of attention from the beginning. Bringing money in can naturally be top of mind for any small business owner. The money going out is just as crucial. … Continue reading Controlling Spending is Key for New Startup Businesses
Nearly 60 percent said they were going to invest more in marketing on social networks in the coming year. Greg Sterling on January 20, 2017 Almost three-fourths of small businesses (70 percent) say they’re going to increase digital marketing investments this year. The primary driver is social media, followed by mobile. This data comes … Continue reading Survey: Social and mobile are top drivers of new small business digital spending
Columnist Liad Agmon explains how retailers can use data to personalize and optimize their campaigns for better returns. Liad Agmon on November 10, 2016 The e-commerce industry spends more on digital advertising than on any other vertical. By the end of 2016, digital ad spend will total approximately $15.09 billion. That figure will likely … Continue reading Why are retailers spending more money for the same number of eyeballs?
