Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they’re reaching the right audiences. Contributor Toby McKenna explains how to separate the data contenders from the data pretenders. Toby McKenna on August 17, 2017 It’s nearly impossible to avoid news around … Continue reading Data is the new currency, but are advertisers spending wisely?
Adam Baetu — June 12, 2017 Follow @Marcomms4biz— June 12, 2017 WikimediaImages / Pixabay Social media can be an enormously effective advertising tool, but it can also be a time and money drain. How do you know where best to spend your money? Just as importantly, do you have a tangible way to measure the … Continue reading How to Avoid Spending Money On Social Media Ads That Get You No ROI
Derek Hutson — April 3, 2017 Follow @dahutson— April 3, 2017 As a technology CEO and angel investor, I am occasionally asked for advice on raising capital, timing, how to invest the capital you do raise and other decisions that can make or break a young company. Often, those questions come from founders or executives … Continue reading Spending Precious Capital: A Startup How-To Guide
Mark Miller — February 15, 2017 Follow @MMtwopointfive— February 15, 2017 Video content is some of the most engaging, innovative, and results-driving marketing material an organization can create. American adults watch about 5.5 hours of video content every day. Brands that can capture a portion of that time can viscerally connect with their audience, earn … Continue reading How to Get Started with Video Content Without Spending a Penny
David Kiger — January 23, 2017 Follow @davidkiger— January 23, 2017 The revenue side of a new startup business can be the one that gets the lion’s share of attention from the beginning. Bringing money in can naturally be top of mind for any small business owner. The money going out is just as crucial. … Continue reading Controlling Spending is Key for New Startup Businesses
Nearly 60 percent said they were going to invest more in marketing on social networks in the coming year. Greg Sterling on January 20, 2017 Almost three-fourths of small businesses (70 percent) say they’re going to increase digital marketing investments this year. The primary driver is social media, followed by mobile. This data comes … Continue reading Survey: Social and mobile are top drivers of new small business digital spending
Columnist Liad Agmon explains how retailers can use data to personalize and optimize their campaigns for better returns. Liad Agmon on November 10, 2016 The e-commerce industry spends more on digital advertising than on any other vertical. By the end of 2016, digital ad spend will total approximately $15.09 billion. That figure will likely … Continue reading Why are retailers spending more money for the same number of eyeballs?
Annie Bustos — November 8, 2016 Follow @TechBlocks— November 8, 2016 Similar to other department heads, the CIO has a budget and needs to closely manage spending. They are responsible for a variety of projects that can impact the entire organization and directly create (or reduce) revenue. Here are some best practices for CIOs that … Continue reading Tips for the CIO: Managing the Budget and Spending
by Laurie Sullivan, Staff Writer @lauriesullivan, September 23, 2016 Consumers tend to spend less on mobile devices than on desktop, which will lead to slower ecommerce growth this holiday season, according to data released Friday. In fact, the report suggests that on average consumers spend roughly 22% less on mobile than on desktop. NetElixir dug … Continue reading Mobile To Slow Growth For Ecommerce Holiday Spending
by Tracey Wallace Follow @tracewallSeptember 12, 2016 More than 1/3 of all online product searches begin on Google. Read that again. Not just searches, but “product searches” further making Google a priority advertising arena for anyone looking to get their product in front of a ready-to-buy consumer. But like anywhere else on the web, competition … Continue reading 15 Google Shopping Campaign Tips to Make More Money While Spending Less
