Tag Archives: Spending

Spending Your Way Out Of A Pandemic

Spending Your Way Out Of A Pandemic by Ray Schultz , March 2, 2021 Contrary to what some may believe, last year was not a great one for advertisers. Overall, 61% of businesses experienced a drop in revenue — including 58% of firms that sell online only, according to State of Digital Advertising 2021, a study … Continue reading Spending Your Way Out Of A Pandemic →

What CMOs Know: They Expect An Uptick In Digital Spending This Year

Content Strategy

What CMOs Know: They Expect An Uptick In Digital Spending This Year by Ray Schultz , Columnist, March 1, 2021 CMOs are reasonably optimistic as they move into 2021. For starters, 48% feel business conditions will be positive this year, up from 20% in 2021. Granted, 35.6% say conditions will be negative, but 62.5% believe … Continue reading What CMOs Know: They Expect An Uptick In Digital Spending This Year →

Holiday Shoppers Are Spending More Or The Same As In 2019: Study

Holiday Campaigns

Holiday Shoppers Are Spending More Or The Same As In 2019: Study by Ray Schultz , November 9, 2020 Shoppers are looking for personalized suggestions, according to 2020 Holiday Season: Navigating Shopping Behaviors In The Pandemic, a global study by McKinsey. Of the consumers polled worldwide, 26% will rely on personalized campaigns to research their … Continue reading Holiday Shoppers Are Spending More Or The Same As In 2019: Study →

Tips for Spending Money Wisely as a Business Owner

Business Effectiveness

Choncé Maddox — June 8, 2020 It’s fun to be in charge, but it also means you’re responsible for making the tough decisions. There’s no doubt that finances and managing your business’s finances is essential to the success of your business. You can’t be afraid to dive deep into your business money matters, and you … Continue reading Tips for Spending Money Wisely as a Business Owner →

Why Spending Money On SEO Is A Waste

SEO Tools

Jason Yormark — May 4, 2020 Why in the world would a lifelong marketer write a blog post lamenting SEO you might ask? Especially for an art, that when done properly, can drive consistent, targeted, organic traffic to your website? Short answer: because chances are, you can’t afford it done properly. While I personally have … Continue reading Why Spending Money On SEO Is A Waste →

Ecommerce Ad Spending Rising Globally

eCommerce Advertisement

Ecommerce Ad Spending Rising Globally by Laurie Sullivan , Staff Writer @lauriesullivan, March 23, 2020 Ecommerce ad spending in the United States jumped from $4.8 million the week of Feb. 17 to $9.6 million the week of March 9. The MediaRadar data, released Friday, analyzes advertising spend across digital media, including websites like YouTube, Snapchat and … Continue reading Ecommerce Ad Spending Rising Globally →

Marketers are spending more on data management platforms than operational tech

Data Management

Nearly 60% of marketers surveyed by Merkle said they spend more on management tech versus campaign and decision management tools. Amy Gesenhues on February 19, 2020 Marketers are investing more of their budgets in databases and analytics management technology platforms than operational tech solutions like campaign and decision management tools, according to Merkle’s Q1 2020 … Continue reading Marketers are spending more on data management platforms than operational tech →

Financial Brands Plan An Email Spending Boost in 2020

Email Strategy

Financial Brands Plan An Email Spending Boost in 2020 by Ray Schultz , August 27, 2019 Email is the second most popular channel among financial brands, judging by a new study commissioned by Dianomi, a native ad platform, and Gramercy Institute. Of the financial marketers polled, 33.7% plan to increase their spending on email in … Continue reading Financial Brands Plan An Email Spending Boost in 2020 →

Podcast ads projected to grow to 4.5% of global audio ad spending by 2022

Podcasts Marketing

Study reported that 78 percent of listeners say they don’t mind podcast ads. George Nguyen on April 29, 2019 Podcast advertising spending is expected to double to $1.6 billion by 2022, according to a study by advertising research firm WARC. This figure accounts for 4.5 percent of global audio ad spending, up from 1.9 … Continue reading Podcast ads projected to grow to 4.5% of global audio ad spending by 2022 →

6 Secrets to Competing with Big Business Without Spending Too Much

Business Development

6 Secrets to Competing with Big Business Without Spending Too Much For small business owners, the thought of competing with industry giants may seem daunting. With their extravagant marketing efforts, bulk purchasing power, and unlimited working capital, it’s no wonder why larger enterprises usually overshadow small businesses. While competing with bigger companies seem intimidating, it’s … Continue reading 6 Secrets to Competing with Big Business Without Spending Too Much →