Ron Jaworski April 16, 2021 The growth of audio content has been on a constant upward trajectory for the past few years, with the latest push coming from social audio. Slowly but surely, the medium has become an essential element of the media mix for publishers, advertisers, and listeners alike. Audio is the evolution and … Continue reading Numbers and Facts You Need to Know About Audio Content in 2021
Plus, how to spot a Salesforce admin Kim Davis on March 8, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading Podcast strategies, Google reactions: Monday’s daily brief
If you’re betting big on webinars or podcasts, make sure you can add value first Ryan Phelan on March 5, 2021 at 1:32 pm I miss conferences…a lot. Specifically, I miss the networking and socializing that are as much a business conference draw as the sales and education. I miss my friends, and I miss … Continue reading How a podcast can add value to your marketing
Maria Ganta November 17, 2020 If you don’t have time to read all the articles related to the latest marketing trends, insights, and tips, I have the perfect solution for you. Marketing podcasts! According to Infinite Dial 2020, the podcasting sector has had a considerable rise over the past few years. 37% of Americans have … Continue reading 5 Marketing Podcasts You Need to Listen to in 2021 [Infographic]
Christine Fisher, @cfisherwrites September 2, 2020 While news podcasts are increasingly popular, most focus on national and global news. It tends to be harder to find local news, especially in an on-demand, audio format. Google wants to change this. Today, it announced plans to bring Your News Update to Google Podcasts and to make it … Continue reading Google makes it easier to find local news through Podcasts and Assistant
Carrie Morgan June 23, 2020 In 2018, businesses spent $ 497 million on podcast advertising in 2018, and it’s estimated that by 2020, podcast ad spend will go up to a whopping $ 1 billion. So, podcasting is clearly big business. But what about if you don’t have the money to spend on advertising on … Continue reading How I Launched My Business Podcast (With No Experience!)
It’s one step closer to the podcast analytics advertisers have been waiting for. George Nguyen on May 5, 2020 Google has introduced Podcasts Manager, a new tool that provides podcast publishers with listening data such as minutes played, listening duration and other retention analytics, the company announced Tuesday. Podcasts Manager’s audience retention dashboard. Source: Google. … Continue reading Google’s new Podcasts Manager tool offers deeper data on listener behavior
Garry Grant — August 9, 2019 Follow @seoinc — August 9, 2019 Google Podcasts now makes it possible to search for episodes based on what you discussed in your show. Google Podcast has recently begun automatically transcribing dialog in using it formatted data. This allows users to search for specific episodes even if they can’t … Continue reading Your Podcasts are Now Searchable in Google
Everything you need to determine if podcast ads are right for your brand and how to get the most from your campaigns. George Nguyen on July 31, 2019 Podcasts have been around for over a decade, but it’s only within the last few years that the format has begun to capture the attention of the … Continue reading Your quick-start guide to podcast advertising
The service polls 30,000 respondents for genre preferences, listening and purchasing behavior. George Nguyen on July 11, 2019 Marketing research firm Nielsen has launched a service to provide podcasting networks with insights on their audiences such as genre preferences and purchasing habits. The data comes from Nielsen’s biannual podcast survey of 30,000 respondents. How it … Continue reading New Nielsen service offers podcast audience insights for advertising
