Category Archives: Podcasts Marketing

53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media

53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2022 Audio may prove itself as an influential performance media if it can directly attribute the message to the results, such as a purchase or the download of content like a digital song. I … Continue reading 53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media

Numbers and Facts You Need to Know About Audio Content in 2021

Ron Jaworski April 16, 2021 The growth of audio content has been on a constant upward trajectory for the past few years, with the latest push coming from social audio. Slowly but surely, the medium has become an essential element of the media mix for publishers, advertisers, and listeners alike. Audio is the evolution and … Continue reading Numbers and Facts You Need to Know About Audio Content in 2021

5 Marketing Podcasts You Need to Listen to in 2021 [Infographic]

Maria Ganta November 17, 2020 If you don’t have time to read all the articles related to the latest marketing trends, insights, and tips, I have the perfect solution for you. Marketing podcasts! According to Infinite Dial 2020, the podcasting sector has had a considerable rise over the past few years. 37% of Americans have … Continue reading 5 Marketing Podcasts You Need to Listen to in 2021 [Infographic]

Google makes it easier to find local news through Podcasts and Assistant

Christine Fisher, @cfisherwrites September 2, 2020 While news podcasts are increasingly popular, most focus on national and global news. It tends to be harder to find local news, especially in an on-demand, audio format. Google wants to change this. Today, it announced plans to bring Your News Update to Google Podcasts and to make it … Continue reading Google makes it easier to find local news through Podcasts and Assistant