Category Archives: Podcasts Marketing

New Nielsen service offers podcast audience insights for advertising

The service polls 30,000 respondents for genre preferences, listening and purchasing behavior. George Nguyen on July 11, 2019 Marketing research firm Nielsen has launched a service to provide podcasting networks with insights on their audiences such as genre preferences and purchasing habits. The data comes from Nielsen’s biannual podcast survey of 30,000 respondents. How it … Continue reading New Nielsen service offers podcast audience insights for advertising

Podcast ads projected to grow to 4.5% of global audio ad spending by 2022

Study reported that 78 percent of listeners say they don’t mind podcast ads. George Nguyen on April 29, 2019   Podcast advertising spending is expected to double to $1.6 billion by 2022, according to a study by advertising research firm WARC. This figure accounts for 4.5 percent of global audio ad spending, up from 1.9 … Continue reading Podcast ads projected to grow to 4.5% of global audio ad spending by 2022

The power of podcasting: How to boost your reputation and search engine rankings

Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation. Sherry Bonelli on March 23, 2018 If you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own … Continue reading The power of podcasting: How to boost your reputation and search engine rankings

The rise of voice technologies means new opportunities for podcasting

Audio tech companies Podible and VoxSnap have both recently launched innovative offerings podcast listeners and content creators. Robin Kurzer on March 5, 2018   In its Smart Audio Report early this year, NPR and Edison Research found that one in six Americans own at least one voice-activated smart speaker, up a whopping 128 percent over … Continue reading The rise of voice technologies means new opportunities for podcasting