The Great Cutback: Most Consumers Are Reducing Their Spending by Ray Schultz , Columnist, December 29, 2022 Consumers are adhering to their guilty pleasures — even as they worry about inflation and other threats to their finances. For instance, some people are continuing their consumption of cigarettes/vaping, alcohol and marijuana, according to Jungle Scout’s Consumer … Continue reading The Great Cutback: Most Consumers Are Reducing Their Spending
Tag Archives: Spending
Record Spending, Record Misery: Can Retail Rescue Blue Americans?
health Record Spending, Record Misery: Can Retail Rescue Blue Americans? by Sarah Mahoney @mahoney_sarah, December 27, 2022 Companies like Talkspace have made it easier to find help for depression and anxiety. While the final counting on this year’s holiday spending isn’t quite finished, it may set records or at least come close. Yet another set … Continue reading Record Spending, Record Misery: Can Retail Rescue Blue Americans?
November online spending up only 0.1% heading into Black Friday
Inflation is high and unemployment is low. So no one is really sure what consumers will do during the holiday shopping season. Constantine von Hoffman on November 23, 2022 Online shoppers spent $ 64.59 billion for the first three weeks in November — a 0.1% increase from the same period last year, according to Adobe … Continue reading November online spending up only 0.1% heading into Black Friday
B2B Marketers Forecast Spending Increases In 2023
B2B Marketers Forecast Spending Increases In 2023 by Ray Schultz , November 10, 2022 B2B brands plan to increase their marketing budgets in 2023, according to the 2023 B2B Marketing Mix Report, a study by Sagefrog Marketing Group. Of the firms polled, 62% will increase their marketing budgets, while 25% will keep them at current … Continue reading B2B Marketers Forecast Spending Increases In 2023
Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti
Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti by Laurie Sullivan @lauriesullivan, October 13, 2022 Spending on Google search ads overall grew 15% year-over-year (YoY) in Q3 2022, slowing from 18% growth in the prior quarter for advertisers working with Tinuiti, a full-service agency. Although Google faces a slowdown due to the … Continue reading Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti
Paid-Search Spending Rose 5% In September
Paid-Search Spending Rose 5% In September by Laurie Sullivan , Staff Writer @lauriesullivan, October 7, 2022 Marketers spent more on paid search advertising in September compared with August, according to data released this week. Skai regularly releases data tracking the amount its clients spend on a monthly basis, along with the cost for clicks (CPCs) on … Continue reading Paid-Search Spending Rose 5% In September
The ABM Comfort Zone: B2B Brands Are Spending On Process, And Some Are Earning ROI
The ABM Comfort Zone: B2B Brands Are Earning ROI by Ray Schultz , Columnist, September 21, 2022 Account-based Marketing (ABM) is working for at least some B2B brands. Of all B2B marketers, 53% of users say ABM generates more revenue than other marketing efforts. And it produces decent return on investment — for some. Granted, … Continue reading The ABM Comfort Zone: B2B Brands Are Spending On Process, And Some Are Earning ROI
US martech spending set to break $20 billion this year; growth slowing
This is a 14.3% increase from 2021 when spend was up 20.9% Constantine von Hoffman on September 9, 2022 U.S. marketing technology spending is expected to increase a healthy 14.3% this year — surpassing $ 20 billion, according to industry research eMarketer. But marketing technology spending increases in 2022 won’t match earlier years. Spending increased … Continue reading US martech spending set to break $20 billion this year; growth slowing
In-App Spending Habits: 24% Of Gen Z Would Pay One-Time Fee To Remove Ads
In-App Spending Habits: 24% Of Gen Z Would Pay One-Time Fee To Remove Ads by Laurie Sullivan @lauriesullivan, September 8, 2022 What turns an app into a favorite and how much are gamers and non-gamers willing to spend for in-app purchases varies based on several factors. Some want a one-time fee to remove ads, while … Continue reading In-App Spending Habits: 24% Of Gen Z Would Pay One-Time Fee To Remove Ads
Despite strong user spending, Bumble sees a drop in revenue forecast
By Jessica Bursztynsky August 10, 2022 Bumble users are spending more on the namesake app as singles return to their pre-pandemic habits. The dating company, which owns Bumble, Badoo, and Fruitz, reported 2Q revenue of $220.5 million, up 18% year over year and just over Wall Street’s expectations. The Bumble app specifically brought in … Continue reading Despite strong user spending, Bumble sees a drop in revenue forecast