Identity resolution plays an important role in proving RMN value while remaining transparent and privacy-compliant. Chris Wood on August 1, 2024 This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is … Continue reading Experian rolls out retail media network solution
Category Archives: Retail Industry
Stop & Shop is closing 32 stores in the Northeast: Full list of supermarket’s doomed locations
July 12, 2024 Stop & Shop is closing 32 stores in the Northeast: Full list of supermarket’s doomed locations The closures will span five states as the chain has struggled to compete with discount retailers like Walmart and Aldi. BY Sarah Bregel Stop & Shop, a well-known supermarket chain in the Northeast, will close 32 stores … Continue reading Stop & Shop is closing 32 stores in the Northeast: Full list of supermarket’s doomed locations
Shein has a lot at stake under the EU’s copyright rule
June 21, 2024 Shein has a lot at stake under the EU’s copyright rule Shein, a China-founded e-commerce giant, is pushing toward a London IPO. BY Reuters Shein’s vast array of $5 shirts, $20 dresses and $15 shoes could face more trademark scrutiny under a new EU rule that tightens oversight on intellectual property rights. Shein, … Continue reading Shein has a lot at stake under the EU’s copyright rule
Shein hikes prices ahead of IPO
June 13, 2024 Shein hikes prices ahead of IPO Shein’s average price hikes exceeded those of its rivals H&M and Zara. BY Reuters Fast-fashion retailer Shein, known for its China-made $5 tops and $10 dresses, has hiked prices by over a third on some core products, in a move likely to boost revenues ahead of its … Continue reading Shein hikes prices ahead of IPO
Stop & Shop is closing some locations, adding to the list of underperforming stores to shutter
May 29, 2024 Stop & Shop is closing some locations, adding to the list of underperforming stores to shutter Legacy retail chains from Rite Aid to Family Dollar have said they will reduce or reevaluate their physical footprint this year. BY Tracy Brown Hamilton Dutch-based retailer Ahold Delhaize has shared plans to close a number of … Continue reading Stop & Shop is closing some locations, adding to the list of underperforming stores to shutter
A retail analyst says Target is ‘falling behind’ Walmart, Amazon, and Costco after earnings, but hope is not lost
May 22, 2024 A retail analyst says Target is ‘falling behind’ Walmart, Amazon, and Costco after earnings, but hope is not lost The company’s stock growth has lagged this year when compared to some of its competitors in the retail space. BY Sam Becker Target reported Q1 2024 earnings on Wednesday, revealing to investors that comparable … Continue reading A retail analyst says Target is ‘falling behind’ Walmart, Amazon, and Costco after earnings, but hope is not lost
AI in retail media? Majority of marketers are optimistic
53% of marketers believe AI will significantly enhance targeting and ad relevance according to Cooler Screens study. Chris Wood on March 6, 2024 Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to … Continue reading AI in retail media? Majority of marketers are optimistic
Evolution of Direct Selling from E-commerce to Social Commerce
Evolution of Direct Selling from E-commerce to Social Commerce Sajin Rajan / Sep 20, 2023 Well, it’s been a long time since we’ve been exposed to the influence of technology on our daily routines. Does the idea of conquering the unimaginable with this potent and resounding force of transformation strike you as an intriguing possibility? … Continue reading Evolution of Direct Selling from E-commerce to Social Commerce
IAB releases new guidelines as retail media networks mature
Advertisers say they’ll increase RMN investment but they want standardization, a new study from the IAB finds. Chris Wood on September 14, 2023 The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be open for public comment through October 13. The guidelines will be welcomed by … Continue reading IAB releases new guidelines as retail media networks mature
Criteo puts retail media DSP into general release
Commerce Max has been in limited use since 2020, it offers brands and agencies a single point of entry to retail media inventory. Constantine von Hoffman on September 13, 2023 Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives brands and agencies a single point of entry to … Continue reading Criteo puts retail media DSP into general release