Category Archives: Economy Recession

6 tactics to create recession-proof email marketing

These recession-proof tips let you adjust your email marketing program for short-term gains and long-term success. Kath Pay on April 5, 2023 Are we in a recession or not? It doesn’t matter whether the national economy meets the classic definition (i.e., when a country’s gross domestic product falls in two consecutive business quarters). What our … Continue reading 6 tactics to create recession-proof email marketing →

3 recession-defeating marketing strategies

Economy Recession

Fast-reaction pivots that scale to a new market condition are essential to endure economic uncertainties. Ryan Phelan on March 22, 2023 At least thrice a week, somebody asks me if our agency business has declined because of economic uncertainty. My answer: No. Enterprise companies have not slowed down or pulled back. If anything, they are … Continue reading 3 recession-defeating marketing strategies →

Recessions Are Where Innovation Thrives

Economy Recession

Recessions Are Where Innovation Thrives by Martin Kelly , March 6, 2023 Back in 2008-2009, when the ad businesses of Yahoo, Microsoft and AOL were declining, and the industry was reeling, Google and Facebook (among a whole swath of supply- and demand-side platforms) started to penetrate the display market as automated trading took off. Fast-forward … Continue reading Recessions Are Where Innovation Thrives →

Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023

Economy Recession

While overall ad spend will continue to grow, many marketers expect to adjust their mix of channels every month. Constantine von Hoffman on December 21, 2022 Marketers are going to be measuring and re-measuring their investments in 2023. Nearly two-thirds say they will be re-evaluating their media spend more frequently, with most doing so monthly, … Continue reading Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 →

Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report

Economy Recession

Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report by Laurie Sullivan , Staff Writer @lauriesullivan, October 14, 2022 AppsFlyer’s most recent mobile advertising report, released this week, reveals that Apple Search Ads tripled market share since the first half of 2020 — even as other companies suffered from the shifts to consumer privacy. … Continue reading Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report →

IPG’s Magna Reduces U.S. Outlook, Cites Economic Slowdown

Economy Recession

IPG’s Magna Reduces U.S. Outlook, Cites Economic Slowdown by Joe Mandese @mp_joemandese, September 29, 2022 IPG Mediabrands’s Magna this morning becomes the latest of the Big 4 holding company forecasting units to lower U.S. ad growth expectations for this year and next, due mainly to the slowdown in the U.S. and global economies. Magna reduced … Continue reading IPG’s Magna Reduces U.S. Outlook, Cites Economic Slowdown →

US martech spending set to break $20 billion this year; growth slowing

Economy Recession

This is a 14.3% increase from 2021 when spend was up 20.9% Constantine von Hoffman on September 9, 2022 U.S. marketing technology spending is expected to increase a healthy 14.3% this year — surpassing $ 20 billion, according to industry research eMarketer. But marketing technology spending increases in 2022 won’t match earlier years. Spending increased … Continue reading US martech spending set to break $20 billion this year; growth slowing →

Recession Could Drive Total TV Advertising Declines Of 10% This Year, 5% Next

Economy Recession

Recession Could Drive Total TV Advertising Declines Of 10% This Year, 5% Next by Wayne Friedman , July 22, 2022 With a strong probability of a recession to start by the end of year, according to many analysts, a new estimate projects that a downturn in the economy could drive a 9.6% decline in TV … Continue reading Recession Could Drive Total TV Advertising Declines Of 10% This Year, 5% Next →

How to Survive a Global Recession: Lessons Learned from Covid-19

Economy Recession

How to Survive a Global Recession: Lessons Learned from Covid-19 What started out as rumors of a global recession seems to be more likely than most of us thought possible. We were being told, after all, that the economy was ‘bouncing back nicely’ after it took a hit during the last two years of a … Continue reading How to Survive a Global Recession: Lessons Learned from Covid-19 →