Today’s ABM playbook calls for collaborative execution and contextual engagement that scale impact across the revenue engine. Loren Shumate on August 28, 2025 The promise of account-based go-to-market (GTM) has always been clear: Align marketing and sales around the highest-value accounts. Deliver personalized engagement. Drive measurable revenue impact. But as the strategy has matured, … Continue reading The next era of ABM is strategy-led and AI-enabled
Your ABM launch shouldn’t be trial and error. These five steps will set up sales alignment and measurable wins from day one. Natalie Jackson on August 18, 2025 Launching an account-based marketing (ABM) strategy for your organization helps you reach new heights of marketing-influenced revenue and sales-marketing alignment. From fewer “this lead isn’t right … Continue reading 5 things to consider before starting your ABM journey
Most ABM campaigns are built on data your competitors have, too. This integration unlocks the one source they can’t access — your sales calls. Steve Armenti on June 13, 2025 Most ABM programs run on static data and generic assumptions. Marketers spend countless hours crafting personalized campaigns based on firmographics, technographic, and third-party intent … Continue reading Clay and Gong integration may be the missing link in ABM
Account-based marketing’s promise of sales and marketing unity got lost in tools and tech. Here’s how to reclaim its strategic potential. Ruth Stevens on May 23, 2025 When account-based marketing (ABM) came along in the early 2000s, I was really excited and hopeful. I thought it would finally get B2B sales and marketing teams … Continue reading ABM isn’t the B2B salvation we were promised
Enhance your ABM efforts with smarter data practices, precise targeting and full-funnel engagement. Brianna Miller on April 22, 2025 Account-based marketing (ABM) strategies have undergone significant transformations in recent years. Businesses are reimagining their approaches to thrive in today’s competitive B2B marketing landscape. The recent panel discussion “ABM is Shifting. Is Your Strategy Keeping … Continue reading Is your ABM strategy keeping up with the times?
B2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective. Mike Maynard on February 20, 2025 Marketing to a single lead in B2B is like pitching to one person in a boardroom and ignoring everyone else. It doesn’t work. Groups, not individuals, make buying decisions. … Continue reading Why buying-group marketing beats ABM every time
Interest in ABM strategies is surging as technologies to target key accounts improve and relevant data becomes more accessible. Pamela Parker on August 24, 2023 By definition, account-based marketing (ABM) is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts … Continue reading What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Some best practices for B2B marketers on how to use get the most from your ABM technology both directly and indirectly. Chris Wood on August 23, 2023 Developing a solid strategy will help your organization use new ABM technology effectively. In fact, strategy should come first. The technology piece comes at the end of that … Continue reading How to get more ROI from your ABM tech
Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is. Pamela Parker on August 18, 2023 Most B2B businesses have some kind of account-based marketing (ABM) strategy. At the very least, they know who their most valuable accounts are and they … Continue reading How to decide if you’re ready for an ABM solution
Turing AI Claims Increase In Metrics Since Refining Its ABM Strategy by Ray Schultz , August 14, 2023 Cybersecurity company Turing AI says it has achieved substantial increases in open and click rates by working with FlashIntel. Turing AI, which provides AI solutions, felt the need need to refine its ABM strategy to connect more effectively … Continue reading Turing AI Claims Increase In Metrics Since Refining Its ABM Strategy
