Category Archives: ABM Strategy

Buying group marketing: The next evolution of ABM

Account-based marketing must adopt buying group strategies to secure B2B buy-in. Corey Patterson on February 25, 2022 For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. In the B2B space, this process has naturally evolved into buying group marketing, … Continue reading Buying group marketing: The next evolution of ABM

How to decide if you need an account-based marketing platform

Start here: Understand your marketing process. Know the measure of success. Identify areas needing improvement. Pamela Parker on November 30, 2021 Deciding whether or not your company needs an ABM tool calls for the same level of evaluation involved in any software adoption, including a comprehensive self-assessment of our organization’s business needs, staff capabilities, management … Continue reading How to decide if you need an account-based marketing platform