Tag Archives: Spending

Amazon Prime Day May Be A Benchmark For Spending Trends And The Economy

Amazon Prime Day May Be A Benchmark For Spending Trends And The Economy by Laurie Sullivan , Staff Writer @lauriesullivan, July 26, 2022 Adobe on Tuesday released data on key themes and categories around consumer spending habits for Prime Day sales, which the company believes will become a benchmark for spending during the remainder of the year. … Continue reading Amazon Prime Day May Be A Benchmark For Spending Trends And The Economy

Digital audio and video ad spending increased more than 50% last year

Final numbers from 2021 show digital channels are up despite measurement challenges and regulations. Chris Wood on April 12, 2022 Digital audio and video spending both increased by more than 50% last year. Social media advertising and search revenue also saw substantial increases, according to full findings from last year’s digital spend released by the … Continue reading Digital audio and video ad spending increased more than 50% last year

GroupM Benchmarks ‘AI-Enabled’ Ad Spending At $370B This Year, Projects It Will Reach $1.3T By 2032

GroupM Benchmarks AI-Enabled Ad Spending At $370B, Projects $1.3T By 2032 by Joe Mandese  @mp_joemandese, April 6, 2022 Artificial intelligence (AI)-enabled media will account for $370 billion in ad spending this year — and will represent the majority of all ad buys, according to a new proprietary forecast released by GroupM this morning. The forecast … Continue reading GroupM Benchmarks ‘AI-Enabled’ Ad Spending At $370B This Year, Projects It Will Reach $1.3T By 2032

Debit Vs. Credit Card Spending Rose During Holidays For COVID Lockdown Categories

Debit Vs. Credit Card Spending Rose During Holidays For COVID Lockdown Categories by Laurie Sullivan , Staff Writer @lauriesullivan, January 28, 2022 Despite supply-chain slowdowns and record out-of-stock warnings during the 2021 holiday season, U.S. consumer spending on credit and debit cards from the week of Thanksgiving through the week of Christmas for 2021 rose 22%, … Continue reading Debit Vs. Credit Card Spending Rose During Holidays For COVID Lockdown Categories

Budgets Show Spending Across All Social Networks: Trends For 2022

Budgets Show Spending Across All Social Networks: Trends For 2022 by Laurie Sullivan , Staff Writer @lauriesullivan, November 10, 2021 The majority of marketers last year increased investment on Instagram. This year, Instagram holds the top spot at 48%, but others are close behind. About 47% of marketers plan to increase budgets on Facebook, 44% on … Continue reading Budgets Show Spending Across All Social Networks: Trends For 2022