By Max Stinson, Published November 1, 2014 Social justice is a hot button word and it’s not your fault that you constantly keep your distance for fear alienating a possible portion of your target market. But when it’s caught up with your campaign to generate sales leads from social media, how do you keep from … Continue reading Social Sales Leads And Social Impact
By Amber Osborne, Published October 29, 2014 These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” I’ve noticed in the last year or so that there has been a dramatic shift in many small businesses’ approach. Instead of the more traditional “get-more-likes-and-followers” social marketing techniques, … Continue reading Finally, Small Business Social Media Is Evolving
By Kurt Shaver, Published October 29, 2014 A few weeks ago, I wrote a blog called “My 1-week Social Selling Experiment” about nurturing the relationships with my LinkedIn connections. I used LinkedIn’s “Keep in Touch” feature that tells you when your connections have trigger events like: A promotion A new job A move A mentioned … Continue reading Results Of My “Old School” Social Selling Experiment
by Pooja Lohana October 29th, 2014 You’ve seen it with your own eyes. Social is going Visual Social and it’s about time you started creating and sharing some cool visuals for your brand or clients. It’s natural for humans to immediately pay attention to visuals. When blogging first became popular, people posted longish posts of … Continue reading How to Make Your Visual Content Stand Out On Social Media
by Laurie Sullivan, October 23, 2014 Many more small and medium-size businesses this year began using social media to augment search campaigns, forcing Adobe Systems, Kenshoo, IBM, Marin Software, and others companies traditionally focused on search engine marketing to adapt and change their business model. SMBs that spend more than $25,000 annually on advertising and … Continue reading High-Spending Small And Medium-Sized Businesses To Increase Social Budgets
By Drew McLellan, Published October 23, 2014 If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of … Continue reading Are You Social Sharing to Your Best Advantage?
New free service, part of Twitter’s Fabric app development platform, is available globally today for iOS, Android and the web. Martin Beck on October 22, 2014 at 3:23 pm No one likes being forced to create another user name and password. It’s one of the biggest frustrations of the internet age. And Twitter is aiming … Continue reading Goodbye Email & Social Logins? Twitter “Digits” Lets Apps & Sites Offer Login Via Phone Number
When it comes to social media, social sharing, and personal branding, I am no longer an enthusiast. Nor am I a social media ninja, maven, evangelist, warrior, or expert. However, I am a strategist, if only for my secret and personal benefits. Yes, I have found social media success and have lived to write about … Continue reading The Secret to My Secret Social Media Success
By Molly Bruno, Published October 17, 2014 As we all recall from history class, the industrial revolution marked an enormous turning point in history. Staples of society like manufacturing, transportation, agriculture and technology were drastically transformed in the industrial age to become faster, stronger and more efficient. During such a time of change, the need … Continue reading Business Moves from Industrial to Social Age with Content Marketing
By David Graham Oct 17, 2014 In order to remain competitive, companies on a global basis are resorting to implementing social media marketing in some form or other. Most organisations are winging it without any clear strategy whilst others are very precise and have a structured approach. Many organisations do not have expertise and look … Continue reading Is social media marketing certification important?
