By Molly Bruno, Published October 17, 2014
As we all recall from history class, the industrial revolution marked an enormous turning point in history. Staples of society like manufacturing, transportation, agriculture and technology were drastically transformed in the industrial age to become faster, stronger and more efficient. During such a time of change, the need to adapt and stay up-to-date was essential.
Fast forward over a century, and businesses find themselves facing a new era of progress: the social age. Around 40% of the world’s population has an Internet connection today, and that means more social engagement and digital communication than ever before. With technology connecting people every day, is your business ready for the social age?
Why the shift matters
What’s your favorite dessert? Key lime pie or red velvet cake, once you’ve tasted your favorite dessert, it’s really difficult to erase the flavor from your memory. The same goes for today’s technology. The levels of connectedness and reach social platforms provide is something we won’t soon forget. With the social age here to stay, many people are approaching their business model and customers differently.
Whether B2B or B2C, businesses are learning that traditional marketing efforts like trade shows and old-school advertising are only a piece of the puzzle. Building a strong social presence online through content marketing is one important way businesses can deliver the transparency and open dialogue people crave.
Will you thrive (or suffer) in the social age?
Just like machinery began automating manufacturing processes in the industrial age, software and apps automate many business functions today. Whether you use QuickBooks software to manage payroll, the HubSpot marketing platform to gain analytics, or any other digital tool, technology continues to offer more ways to simplify job functions.
Though many of us would be lost without certain programs or software, the social age is ultimately about how your business can best connect with its audience. Behind the most high-tech business is people, and with people a real connection is made.
Even highly regulated B2B companies in the document management or paper converting industries find themselves in a position to embrace the social age. Because no matter the service or product being offered, business can’t thrive without people.
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