By Brent Pohlman, Published October 14, 2014 Engaging On Social Media – (It’s In The Past) We were all told by experts and users alike, “Don’t sell on social media, you must engage.” As a result, people everywhere, including myself were spending countless hours engaging in conversations with people across our local community and nationally. … Continue reading Stop Engaging On Social Media
By Anton Koekemoer 10 OCT 2014 It is really common knowledge these days that your business needs a solid social media presence as part of your digital marketing strategy. Not only because your competitors are active on the social web but that your audience expects it. Social media isn’t new, yet many are still getting the basics wrong. … Continue reading Here’s how to monitor your influence with your social media campaign
By Autom Tagsa, Published October 10, 2014 From a user’s perspective, beta tests can be quite fun, exhilarating and fulfilling. While I’ve had my fair share of doing beta tests, almost all of those instances involved testing online entities (public websites or intranets). Those betas were a necessary part of the many digital marketing … Continue reading Testing a Social App Kicks My Marketing Up a Notch
By Carolyn Cohn, Published October 9, 2014 If you own a business, you are in a position of having to market your brand to some extent. You may be heavily involved with the marketing or you may be less involved. However, either way, you must market in several ways, including marketing for mobile devices. You … Continue reading Making Your Social Mobile Strategy Sing
Lots of businesses are now seeing the power of international geo-targeting for their offerings, creating sub folders and designing landing pages for each market. Apple.com do a great job of this with a huge list of targeted subfolders, all created to market to that specific country. brazil dubbed social media capital of the universeThough companies … Continue reading Guide to social media platforms for international campaigns
By Anton Koekemoer Oct 06 2014 “How are we going to measure the effectiveness of our social media marketing campaign?”. This question is often asked when people are starting out with social media for marketing purposes. To cut the chase, social media isn’t a marketing method that delivers clear results and benefits – especially if … Continue reading 3 things you need to remember when measuring the success of your social campaign
We live in a social world. If Facebook’s billions of users aren’t evidence enough of that, or the swarms of articles on social media on this site aren’t enough to convince you of that, consider the fact that one of the first things the Chinese government did when protests started erupting across Hong Kong was … Continue reading 6 ways to avoid the dark side of social media [Infographic]
A Personal Story It’s hard for me to believe with everyone so connected on social media that some organizations still don’t understand the importance of customer service. As small business owners, we know first hand how our social connections can give our customers power. If they like something, they’ll share it online with their friends. … Continue reading How to Turn Your Customer Service into Social Media Care
With 57,716,969 followers and counting, Katy Perry is taking the Twittersphere by storm. Although Justin Bieber held the title for some time, Katy’s loyal fan base of “Katy Cats” has made her the most followed user on Twitter. In an interview with Ellen DeGeneres late last year, Katy shed some light on her infamous social … Continue reading Social Media Marketing Lessons From Katy Perry
You spend hours every week cultivating the perfect content for your blog. Well written posts targeted perfectly to your audience, lovingly edited to say just what you mean to, using just the right words. Everything you do seems to be just right, and yet your social media numbers are less than stellar. What’s going on? … Continue reading How to Make the Most of Sharing Your Articles on Social Media
