Danny WongFebruary 21, 2015 Social media now drives 31.24 percent of overall traffic to sites. More surprisingly, Facebook alone made up nearly one-quarter of the total visits publishers received in December 2014. As a blogger or brand marketer, it makes sense to optimize your visual assets to boost audience engagement and interaction with your social media … Continue reading Social Media 101: How To Resize Your Images For Facebook
Jeanette RussellFebruary 21, 2015 The donor revenue of a nonprofit largely depends on how highly engaged their audience is with their campaigns. The more engaged, the higher donations per-supporter. Retaining donor engagement is, in some ways, more difficult than recruiting new donors. A Blackbaud study found that retention rates for nonprofits is only 29.3%. One … Continue reading Fundraise Year Round with Social Data
Cami BirdFebruary 21, 2015 Setting social media goals that are the right balance of realistic and challenging is incredibly difficult. For those of you just starting out on social media, or those who haven’t been tracking your previous social media results very diligently, it can feel especially confusing. Establishing new goals might seem like a … Continue reading 3 Questions to Ask When Creating Social Media Goals
Martech firm upgrades its enterprise social display tool, enabling searches across Twitter, Facebook and Instagram. Marketing Land on February 20, 2015 Wayin, a martech firm that cut its teeth helping brands, sports franchises and television broadcasters display social media off social networks, announced this week that it is launching a real-time social search engine. The … Continue reading Wayin Goes All-In With Real-Time Social Search Tool
Travis BalinasFebruary 18, 2015 Social media seems really simple – you post something, people see it, you get results. But we’ve all been there – you thought that post was going to be eaten up like cupcakes, but instead you’re hearing crickets. Then you start to wonder, how is social media adding to your business? … Continue reading 5 Social Media Frustrations for SMBs
Ian JindalFebruary 18, 2015 With 36 million social media users in the UK alone, social is going to be one of the biggest drivers of ecommerce in 2015. Facebook is still one of the most popular social media platforms with a staggering 31 million users and Twitter boasts 15 million users, showcasing the huge possibilities … Continue reading From Social Media to Social Commerce
Zach HellerFebruary 18, 2015 If you are interested in putting more energy into social media marketing, setting up your social media pages is a step in the right direction. But that’s not all it takes. Sooner or later you have to start posting. You have to decide what to post, when to post, and how … Continue reading Social Media Marketing: Finding the Right Frequency
Arik HansonFebruary 18, 2015 Sure, we all know Facebook and Twitter have become absolutely critical to many media and publishers when it comes to sharing and distributing news stories. But, for most media outlets, that has meant to things: Merely sharing stories on those two networks–sometimes with paid advertising to support the stories (see: Any … Continue reading The Changing Face Of Social Media News Distribution
Lauren LicataFebruary 18, 2015 There’s a big difference between having a social media presence for your business, and using it effectively to engage and interact with your customers. So let’s start things off by giving you some inspiration for what to strive for when you post, tweet, share and more. Check out how these local … Continue reading 5 Local Businesses That Have Mastered Social Media Marketing
Kylie Jane WakefieldFebruary 17, 2015 Social media is an important part of your small business marketing plan. Coming up with relevant and interesting content to post on a regular basis (that isn’t just about your biz) requires a little extra time. At this point, you might be thinking that you don’t have time to sit … Continue reading 3 Free Content Curation Tools That’ll Enhance Your Social Posts
