Category Archives: Social Commerce

3 Ways You Can Make Social Commerce Work for Your Business

August 3, 2016 Your Facebook page just hit 50,000 likes and your average likes per Instagram post is trending steadily in the thousands. As an eCommerce company, this is probably a social media milestone worth celebrating. Greater reach means more opportunities to drive consumers to transact through social commerce. Online stores with a social presence … Continue reading 3 Ways You Can Make Social Commerce Work for Your Business

Social Commerce: What It Is, What It Isn’t and Why You Should Care

by Shanelle Mullin June 16, 2016June 16, 2016 Seth Godin once said, “You can use social media to turn strangers into friends, friends into customers and customers into salespeople.” Strangers into friends? Of course. Friends into customers? Yep, it’s relatively easy to promote your site (where followers and friends can make a purchase) on social … Continue reading Social Commerce: What It Is, What It Isn’t and Why You Should Care

The Buyer Persona: A Necessary Element of Social Selling

Bob WoodsAugust 17, 2015 If you don’t know to whom you’re selling, then why are you selling? You may know the overall market to which you’re targeting, but there’s an old maxim from Business Network International (BNI) that really applies in this case: Specific is terrific! (A bit corny? Yes. But believe me, you’ll never … Continue reading The Buyer Persona: A Necessary Element of Social Selling