If your business performs Business to Consumer (B2C) transactions, then it’s very important that make yourself available based on where and how the end-user interacts with businesses today. It’s 2017, and if you haven’t implemented marketing strategies that adapt to the way consumers do business, then you’re missing out on huge business opportunities. Primarily because 68% of the time that individuals spend on social media is done using their mobile apps. This has become the communication of choice as it makes the user experience faster and much more convenient. Individual also are able to stay plugged in and engaged a lot faster by using mobile apps more so than any of their other devices.
Additionally, 84% of retail shoppers use their smartphones to assist them while they’re shopping in a physical retail store. They have grown to rely on these devices to help them make better more informed buying decisions. To that end, 50% of all mobile searches are done with the intent to find information that is available locally.
If you have not implemented mobile strategies, then you will be overlooked when consumers in your geographical local location are in search of a product or service that you provide. In fact, more users rely on mobile devices when they’re in a local area to locate things such as restaurants, movie theaters, gas stations, shopping malls, directions and so forth. When people are out and about, they always take their mobile devices with them as opposed to laptop computers. They engage 2 to 4 times better on mobile apps than they do by using the web.
If you haven’t made the switch to mobile marketing and making yourself readily available for individual consumers, then you’re leaving a great deal of advertising and potential sales behind.
Source: Dot Com Infoway
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