Here’s how account-based marketing (ABM) can help you identify and acquire your next, highest-value customers. Scott Hornstein on March 12, 2024 You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. You also know who those “best” … Continue reading How to find your next, best customers with ABM
Category Archives: Account Management
5 ways you’re hurting account performance when it comes to RSAs
Automation layering helps improve advertiser control and boost performance for new ad engine innovations like RSAs. Optmyzr on October 13, 2022 After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022. … Continue reading 5 ways you’re hurting account performance when it comes to RSAs
What is account-based marketing today and how has the space evolved?
Account-based marketing is evolving rapidly. Here are seven of the top developments in the space. Pamela Parker on July 14, 2022 B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Factors driving changes in ABM include shifts … Continue reading What is account-based marketing today and how has the space evolved?
24 questions to ask account-based marketing vendors during a demo
By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape. Pamela Parker on January 21, 2022 Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their … Continue reading 24 questions to ask account-based marketing vendors during a demo
A Fixed Annuity 101 Guide
Matt Rowe November 24, 2021 Those new to the finance world and looking into retirement may be overwhelmed with all the new terms and information out there. In this article, we give you a Fixed Annuity 101 Guide to help you understand everything you need to know about them. What is a Fixed Annuity? A … Continue reading A Fixed Annuity 101 Guide
Nothing is wrong with your ABM strategy, but your execution fails
Register for this webinar and learn how to squeeze all the value out of your ABM. Cynthia Ramsaran on October 12, 2021 at 4:49 pm The verdict is in: Sales and Marketing are aligned on ABM strategy but are falling short on execution. While 96% of Sales and Marketing leaders agree that personalized communications to … Continue reading Nothing is wrong with your ABM strategy, but your execution fails
How to execute customized ABM campaigns
Use your full range of marketing tools to develop account-specific engagement that supports your sales team. Chris Wood on September 28, 2021 “Try to think of ABM from the perspective of all the marketing elements that you are using,” said Pam Didner, founder of agency Relentless Pursuit, in her presentation at our most recent MarTech … Continue reading How to execute customized ABM campaigns
What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Interest is surging as technologies to target key account improves and relevant data becomes more accessible. Pamela Parker on September 24, 2021 Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. An ABM strategy recognizes … Continue reading What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Why account-based marketing continues to grow
The short answer: It delivers results. Download our report for the full scoop. Pamela Parker on July 30, 2021 Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. This shift from … Continue reading Why account-based marketing continues to grow
Account-based marketing propelled forward by the pandemic
As B2B buyers changed the way they engaged with companies, marketers and vendors are using ABM to adapt. Pamela Parker on July 16, 2021 We hear a lot about how dramatically the pandemic has affected consumer purchasing behavior, but the business-to-business side of buying is less frequently discussed. That doesn’t mean the pace of developments … Continue reading Account-based marketing propelled forward by the pandemic
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