May 23, 2024 Google might acquire HubSpot. Here’s why Microsoft should worry Buying HubSpot would make Google a competitor in the so-called customer relationship management sector, which Microsoft caters to. BY Reuters Google parent Alphabet’s potential acquisition of HubSpot, a U.S. marketing software maker with a market value of $31 billion, would boost its ability to … Continue reading Google might acquire HubSpot. Here’s why Microsoft should worry
Acquisitions mean a lot of change. Pricing, service level agreements, customer reps and more. Here’s what you need to know to handle it. Constantine von Hoffman on April 25, 2024 What do you do if the vendor of one of your martech solutions gets bought? An acquisition can change many things, including price, customer … Continue reading 10 things to do if your martech solution vendor gets bought
April 24, 2024 Caitlin Clark, WNBA’s newest star, is expected to ink a $28 million Nike deal The eight-year contract includes a signature shoe. BY Associated Press Caitlin Clark appears to be on the cusp of setting another record. The most prolific scorer in NCAA Division I history and the No. 1 overall pick in the … Continue reading Caitlin Clark, WNBA’s newest star, is expected to ink a $28 million Nike deal
New offering will combine social media campaign management with analytics powered by Talkwalker’s Blue Silk GPT genAI technology. Chris Wood on April 9, 2024 Social media management company Hootsuite announced it will acquire Talkwalker, an AI-powered social analytics platform. Terms of the deal haven’t been disclosed, but it’s expected to close in 2Q 2024. Hootsuite, … Continue reading Hootsuite to acquire social analytics company Talkwalker
Sources say Alphabet has been in talks with investment banks over the possibility of a deal. Kim Davis on April 4, 2024 Alphabet, Google’s parent, has been speaking to advisers about the possibility of making an offer to acquire HubSpot. HubSpot has a current market valuation of $ 32 billion. Alphabet has met with Morgan … Continue reading Alphabet said to consider offer to acquire HubSpot
Activision Blizzard’s ex-CEO Bobby Kotick reportedly wants to buy TikTok He’s pitched the idea to potential partners including OpenAI CEO Sam Altman, The Wall Street Journal reports. Cheyenne MacDonald Updated Fri, Mar 22, 2024 REUTERS / Reuters Bobby Kotick, the former CEO of Activision Blizzard who stepped down at the end of last year, … Continue reading Activision Blizzard’s ex-CEO Bobby Kotick reportedly wants to buy TikTok
Remote work presented challenges for direct mail. Can AI make a difference? Mike Pastore on February 1, 2024 Corporate gifting platform Sendoso announced it acquired Alyce, combining two of the biggest players in the corporate gifting platform space. There will be no immediate changes to either platform, Kris Rudeegraap, CEO of Sendoso, said in the … Continue reading Sendoso acquires Alyce, as gifting, direct mail platforms consolidate
LiveRamp adds new data clean room capabilities with the acquisition of Habu. Kim Davis on January 18, 2024 Data platform LiveRamp, a key player in the identity resolution space, has announced the $ 200 million acquisition of marketing data startup Habu. Habu’s data clean room capabilities will allow LiveRamp clients to safely and securely share … Continue reading LiveRamp acquires data clean room startup Habu
By Jessica Bursztynsky January 10, 2024 Headspace has started to integrate its mindfulness content and its clinical mental health services into one platform. The end-to-end mental health support offering comes about two-and-a-half years after the platform merged with Ginger, an on-demand mental health service. Starting this month, Headspace’s enterprise customers who have signed up … Continue reading Headspace begins rolling out all-in-one mental health offering following 2021 Ginger merger
Audio giant Rode acquires rival Mackie to expand its focus on creators Both companies were major players in the home recording boom of the 1990s and early 2000s. Lawrence Bonk Tue, Dec 5, 2023 Freedman Group Audio device leader Rode just acquired rival company Mackie, creating something of a pro audio and streaming powerhouse. … Continue reading Audio giant Rode acquires rival Mackie to expand its focus on creators
