As performance pressures mount, the future of marketing success lies in transforming your data foundation into a strategic AI-powered engine for growth. By Rokt mParticle Published on July 8, 2026 Performance marketing is under more pressure than it’s been in a decade — budgets are flat or reduced, expectations are rising,, and AI is … Continue reading The future of performance marketing isn’t more vendors. It’s making your stack work harder. by Rokt mParticle
The pursuit of measurable efficiency can leave brands vulnerable when competitors, platforms, or AI reshape customer discovery. By Reid Holmes Published on June 17, 2026 “What gets measured gets managed” is usually attributed to Peter Drucker. Yet according to the Drucker Institute, he never said it. Writer Simon Caulkin traced the phrase … Continue reading The hidden fragility of performance marketing
Most marketing activity creates attention. The campaigns that earn trust and action are built on genuine customer understanding. By Zac Stucki Published on May 27, 2026 Marketing exists to create movement — from disinterest to curiosity, from curiosity to confidence, and from confidence to action, then hopefully, evangelism. Leverage is the ability to … Continue reading The 5 myths of marketing leverage
From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, faster and smarter than ever. By John Premkumar February 5, 2026 Every year, Spotify Wrapped reminds marketers of an uncomfortable truth: AI isn’t just supporting marketing anymore — it’s often the star of … Continue reading Performance marketing is being rewritten by AI
What Does Today’s Marketing Performance Look Like? by Laurie Sullivan , Staff Writer, November 28, 2025 Marketers using an integrated framework or digital platform that consolidates data, processes, and tools from various sources into one view to manage and improve performance across different domains face fewer barriers when it comes to proving value for the company. … Continue reading What Does Today’s Marketing Performance Look Like?
Marketers Find Performance Advertising A Tariff Workaround by Laurie Sullivan , Staff Writer @lauriesullivan, April 17, 2025 Marketers are paying little attention to Chinese factories flooding TikTok with videos urging Americans to buy direct from them to bypass U.S. President Trump’s tariffs. In one video a man stands on a factory floor claiming to have access to manufacturers that … Continue reading Marketers Find Performance Advertising A Tarriff Workaround
Piling on platforms and tactics may be sabotaging your marketing. See why scaling back may be the smartest move yet. Jaimon Hancock on March 17, 2025 Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. But more doesn’t always mean better. In some cases, adding … Continue reading How more tools and tactics hurt marketing performance
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Selecting the right MPM platform to launch a new product. MarTechBot on November 11, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based … Continue reading Picking a marketing performance management platform: Best of the MarTechBot
Explore the paradox of performance marketing and uncover the importance of evolving toward brand storytelling and relationship-building. Antoine Grant on February 12, 2024 Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine … Continue reading When and how to move beyond performance marketing to brand strategy
Marketers Split On How To Price Services by Laurie Sullivan , Staff Writer @lauriesullivan, October 6, 2023 Advertising and marketing agencies are split on how to price paid ad and organic services, and many participants in a survey say they still prioritize optimizing keyword research despite all the technology available to do tasks like this this … Continue reading Marketers Split On How To Price Services
