— January 24, 2019
The new year is here and it’s time to kick your web development business into overdrive. There’s no doubt that the web development industry is growing at a rapid rate. Between now and 2026, the US Bureau of Labor Statistics is predicting that this field will grow an additional 15 percent. Not only are there a ton of open positions for web developers, but there are plenty of web development businesses out there looking to fill those spots.
If you want to increase your clients, you have to make sure that your business is discoverable to your base. Marketing your web development business is the best way to put your company out there and can make or break even the most talented development team.
We are going to explore some of the key ways you need to start thinking about marketing your business in the new year. As your success grows, you’ll be able to tweak your marketing plan in order to achieve maximum exposure, which leads to greater revenue.
Combine Valuable Content with SEO
Odds are, you know the importance of Search Engine Optimization (SEO) and how ranking high in Google’s search engine can enhance your marketing presence. Your goal is to create content that both Google’s complex algorithm and customers will find helpful.
In order to bring these two ideas together, you need to learn how to combine valuable content with frequently searched, low competition keywords. Google offers a free tool that allows you to search specific keywords along with variations to help you pinpoint short and long tail keywords for your website.
But you need more than good keywords to market your website to the masses. You need to also have a blog that you update regularly. Make sure you’re able to make your website content relevant to your niche and your audience. For example, your web development business could talk about new design trends that are helping business owners streamline their website.
As you write blog content and incorporate your SEO keywords, you’ll build a marketing backbone that will pull in new clients and keep old clients coming back to see what kind of topics you’re covering this week.
Use Social Media and Engage
As of 2019, it’s predicted that there will be around 2.77 billion social media profiles online. There’s no doubt that many of these people are business owners who may need your web development services.
Since you are a business owner, it’s important that you make social media profiles for your company on some of the most popular social platforms like Facebook, Instagram, Twitter, and Youtube. Once you’ve established these profiles it’s time to get to work.
You should start by sharing all of the content that you created for your blog on social media platforms. Make sure you’re sharing content from people who support your brand and work on building strong business relationships with companies who go hand in hand with your web development platform.
It’s also important that you’re constantly building your audience and engaging with those who follow you. There are plenty of advertising tools on all of the major platforms, including Instagram, that allows you to target your audience and show them your content in their feed. This leads to healthy marketing and growth of your social media profiles, your business, and your brand name.
Keep Visitors Interested
It’s not enough to bring people to your website, you have to give them a reason to stay and want to buy your product. In fact, marketing to your audience while they are on your page is one of the most important steps in a successful marketing campaign.
There’s going to be a percentage of people who buy the first time they visit your page. Other people may need some time to think about it.
You can take steps to keep this section of your audience engaged and thinking about whether they need your web development service. A case study by OptinMonster revealed that it’s possible to convert 15 percent of your prospects that would otherwise leave by engaging with them as they are on their way out the door.
The study found that you can predict customer behavior and help create the right offer, for the right customer, at the right time. This is the kind of marketing that should be at the very end of your sales funnel. Once you have the prospects on your website, think about ways you can keep them there and convert them into lifelong customers.
Wrapping it All Up
In closing, marketing your web development company is a multi-step process. You have to get their attention while they are browsing, build a relationship with them, and give them a reason to buy once they have landed on your page.
Using these techniques, you can attract potential prospects, encourage them to check you out on social media, and then give them an offer that they will have trouble refusing once they check out your site.
It can take some time to master your marketing technique, but as your web development site grows, you’ll be able to try split tests, create new marketing campaigns, and offer a variety of services that will turn your prospects into happy customers.