Kim Chappell June 29, 2020 I will admit it. I used to be a rogue social media campaigner. I would start the day by browsing current events, social channels, and my photo collection. I would later post, across multiple channels, the theme that picked the mood of the day. Sure, the posts had a following, … Continue reading Creating Impactful Social Campaigns
From reviews to user-submitted content, contributor Timothy Carter explains how the various types of social proof can bolster your brand. Timothy Carter on March 29, 2017 When most people try to develop a marketing campaign, they focus on making a sale to potential users. Sometimes, that sale is literal, such as getting a user … Continue reading How to use social proof in your marketing campaign
Bob Hutchins — December 21, 2016 Follow @Bobhutchins— December 21, 2016 Social media marketing is not just throwing a handful of darts and seeing what sticks. It’s calculated, strategic and methodical. And while the process isn’t perfectly formulaic every single time, there are some basic steps that apply in nearly every situation. 12 Steps to … Continue reading The 12-Step Process to Building a Powerful Social Campaign
by Pam McBride December 3, 2015 Follow @leadsiftDecember 3, 2015 Some people seem to have a never-ending supply of creative, out-of-the-box ideas. They’re always coming up with new campaigns in meetings, delivering creatives that wow the entire office, and dreaming up innovative ways to reach the right audience. These people are inspiring, but the reality … Continue reading 5 Ways to Brainstorm Ideas for Social Campaigns
In a customer-centric world, social insights are the key to creating effective media partnerships, blog posts, commercials and more, says columnist John Donnelly III. John Donnelly III on July 7, 2015 Read any article about how the marketing landscape is changing, and you’re bound to find a common theme: The customer is at the heart … Continue reading How Social Conversation Can Help You Discover Your Brand’s Next Great Campaign
Chris AbrahamJuly 5, 2015 I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the … Continue reading Tools I Use To Amplify Social Campaigns
Joao RomaoJune 16, 2015 Okay, you’ve got a great product, idea, campaign, whatever. Looks ace, feels ace, and many normal non-marketing-inclined folk are even saying it’s ace. You sit there at the head of a pyramid social stratagems and think to yourself: “My, this is going excellently.” But delivering and understanding the value of your … Continue reading Everything You Didn’t Know About Your Social Media Campaign
Rebecca GibsonMay 19, 2015 The media landscape today is cluttered with constant messages and tactics claiming to be the next big thing in marketing. Some end up being passing fads, and others prove to be useful ways to connect with existing and potential fans. Experiential marketing is one approach that allows for endless creativity and … Continue reading The Importance of Social Media in Experiential Marketing Campaigns
Ian NewcombeMay 18, 2015 Learn how three social media campaigns paid dividends for these innovative retailers – and how they can help inspire your social media strategy. Successful social media engagement is a dream come true for any multi-channel retailer. It shows that your message has impacted almost immediately on your targeted audience, plus offers: Invaluable insights … Continue reading 3 Successful Social Media Campaigns from Innovative Multi-Channel Retailers
Bob WoodsMay 17, 2015 As a society, we are inundated with all kinds of sales, marketing and advertising messages. It’s really not much of an exaggeration to say we are on the receiving end of these messages every waking minute of the day. While most of them can be pushed away, there’s times when we … Continue reading When An Annoyance Becomes A Social Selling Opportunity
