Category Archives: Social Campaigns

The 12-Step Process to Building a Powerful Social Campaign

Bob Hutchins — December 21, 2016 Follow @Bobhutchins— December 21, 2016 Social media marketing is not just throwing a handful of darts and seeing what sticks. It’s calculated, strategic and methodical. And while the process isn’t perfectly formulaic every single time, there are some basic steps that apply in nearly every situation. 12 Steps to … Continue reading The 12-Step Process to Building a Powerful Social Campaign

5 Ways to Brainstorm Ideas for Social Campaigns

by Pam McBride December 3, 2015 Follow @leadsiftDecember 3, 2015 Some people seem to have a never-ending supply of creative, out-of-the-box ideas. They’re always coming up with new campaigns in meetings, delivering creatives that wow the entire office, and dreaming up innovative ways to reach the right audience. These people are inspiring, but the reality … Continue reading 5 Ways to Brainstorm Ideas for Social Campaigns

How Social Conversation Can Help You Discover Your Brand’s Next Great Campaign

In a customer-centric world, social insights are the key to creating effective media partnerships, blog posts, commercials and more, says columnist John Donnelly III. John Donnelly III on July 7, 2015  Read any article about how the marketing landscape is changing, and you’re bound to find a common theme: The customer is at the heart … Continue reading How Social Conversation Can Help You Discover Your Brand’s Next Great Campaign

Everything You Didn’t Know About Your Social Media Campaign

Joao RomaoJune 16, 2015 Okay, you’ve got a great product, idea, campaign, whatever. Looks ace, feels ace, and many normal non-marketing-inclined folk are even saying it’s ace. You sit there at the head of a pyramid social stratagems and think to yourself: “My, this is going excellently.” But delivering and understanding the value of your … Continue reading Everything You Didn’t Know About Your Social Media Campaign

The Importance of Social Media in Experiential Marketing Campaigns

Rebecca GibsonMay 19, 2015 The media landscape today is cluttered with constant messages and tactics claiming to be the next big thing in marketing. Some end up being passing fads, and others prove to be useful ways to connect with existing and potential fans. Experiential marketing is one approach that allows for endless creativity and … Continue reading The Importance of Social Media in Experiential Marketing Campaigns

3 Successful Social Media Campaigns from Innovative Multi-Channel Retailers

Ian NewcombeMay 18, 2015 Learn how three social media campaigns paid dividends for these innovative retailers – and how they can help inspire your social media strategy. Successful social media engagement is a dream come true for any multi-channel retailer. It shows that your message has impacted almost immediately on your targeted audience, plus offers: Invaluable insights … Continue reading 3 Successful Social Media Campaigns from Innovative Multi-Channel Retailers

Is Social Advertising Subverting Social Media Marketing?

Chris HortonMay 2, 2015 Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. According to a recent report issued by Strategy Analytics, ad spend on social networks grew a robust 41% globally in 2014, totaling over $ 15.3 billion, and now accounts for 11% of global digital ad spend. … Continue reading Is Social Advertising Subverting Social Media Marketing?