Tag Archives: Social

A Step-by-Step Social Selling Process For Beginners

Stacey Berold-KutscherNovember 7, 2015 So we know that #socialselling is a real thing, and that more and more sales professionals are making #content a vital part of their sales strategy. With the increasing importance of content marketing in sales (once considered the Marketing department’s domain alone), those who neglect to implement their own social selling … Continue reading A Step-by-Step Social Selling Process For Beginners →

5 Small Business Marketing Ideas That Don’t Involve Social Media

Joel GoldsteinNovember 6, 2015 Chances are, if you’ve asked Google for ideas on marketing your small business, you’ve been told a thousand times that social media is where you should be. But, what about offline marketing efforts? Yes, social media is important for marketing a business, but that doesn’t mean you should put all of … Continue reading 5 Small Business Marketing Ideas That Don’t Involve Social Media →

Should You Spend Heavy On Social Media Marketing?

Judy CarollNovember 6, 2015 Social media marketing, or SMM, is perhaps the best method to get one’s marketing message through. Both B2C and B2B companies are making it an essential part of their appointment setting and lead generation program. And given several conditions such as the prevalence of digital channels and innovations in mobile technology, … Continue reading Should You Spend Heavy On Social Media Marketing? →

‘Listen Harder’ to Turn Social Media Listening into Sales

William ComcowichNovember 5, 2015 Businesses that “listen harder” to customers through social media monitoring will uncover valuable sales leads and market research, experts say. Companies can transform social media data into revenue by using the right social media listening tools, employing the right people to manage them, and integrating social media information into their sales … Continue reading ‘Listen Harder’ to Turn Social Media Listening into Sales →

Study: Retailers Are Ignoring More Than 80% Of Customers’ Social Media Requests

Sprout Social finds most merchants fail to respond to consumer questions on Facebook and Twitter, a problem compounded during the holiday shopping season when the volume of requests increases. Martin Beck on November 5, 2015    Quka / Shutterstock.com Ignoring your customers is a cardinal sin of business. Yet that’s exactly what a large majority … Continue reading Study: Retailers Are Ignoring More Than 80% Of Customers’ Social Media Requests →

5 Social Networks That Business Promoters Can’t Afford to Ignore

Michael WightNovember 4, 2015 Social networking sites are everywhere, and today these are not only used to keep in touch with friends but also to promote businesses. We look at the top social networks that will be helpful to your online marketing campaign. Businesses have to go where the customers are. Where do you find … Continue reading 5 Social Networks That Business Promoters Can’t Afford to Ignore →