Category Archives: Yelp

Yelp Builds Out COVID-19 Section, As Data Reveals Larger Economic Impact

Yelp

Yelp Builds Out COVID-19 Section, As Data Reveals Larger Economic Impact by Laurie Sullivan , Staff Writer @lauriesullivan, June 17, 2020 In a push to help businesses as they re-open, Yelp says it will continue to build out its COVID-19 Section to help businesses that were temporarily shut down during the COVID-19 pandemic. Since March 1, … Continue reading Yelp Builds Out COVID-19 Section, As Data Reveals Larger Economic Impact →

Yelp Search Filter Identifies Local Businesses With Virtual Offerings

Yelp

Yelp Search Filter Identifies Local Businesses With Virtual Offerings by Laurie Sullivan @lauriesullivan, May 4, 2020 In a series of features introduced Monday, Yelp now supports a search filter for companies offering virtual services such as yoga classes at 24/Hour Fitness, as well as therapy sessions, tax services, or tutoring sessions at other nearby businesses. … Continue reading Yelp Search Filter Identifies Local Businesses With Virtual Offerings →

Yelp Launches Store Visits, Video Ad Unit To Drive Company’s Growth

Yelp

Yelp Launches Store Visits, Video Ad Unit To Drive Company’s Growth by Laurie Sullivan @lauriesullivan, February 12, 2020 Yelp Store Visits, which measures online to offline store visits, and Showcase Ads with Video launched Tuesday — just days before the company is set to report fourth-quarter 2019 earnings. RBC Capital Markets forecasts that revenue will … Continue reading Yelp Launches Store Visits, Video Ad Unit To Drive Company’s Growth →

Grow Your Business with Yelp

Yelp

Aastha Sirohi — February 5, 2020 The internet has changed the way we do business — for both business owners and customers. I turn to the internet for almost everything now — from food recommendations to basic home services, and even researching and purchasing new products. And it’s not just me. The internet has become … Continue reading Grow Your Business with Yelp →

Yelp Personalizes Local Queries And Results To Gain Lead On Google, Others

Yelp

Yelp Personalizes Local Queries And Results To Gain Lead On Google, Others by Laurie Sullivan , Staff Writer @lauriesullivan, August 27, 2019 Yelp launched a feature in its app on Tuesday that allows users to personalize what they see in the app. Now when two users with different lifestyles open up the Yelp app from the … Continue reading Yelp Personalizes Local Queries And Results To Gain Lead On Google, Others →

Yelp introduces custom (local) audiences for national advertisers

Yelp

The company is making its local search data available to brands and enterprises for targeting via exchanges. Greg Sterling on September 1, 2017 Roughly two years ago, Yelp phased out its display ad unit for national advertisers. Earlier this week, the company introduced a new data-driven ad product for that same segment: Yelp Local … Continue reading Yelp introduces custom (local) audiences for national advertisers →

Reviews FAQs: How Do I Use Yelp?

Yelp

Stephanie Heitman — March 8, 2017 Follow @stephheitman— March 8, 2017 Yelp is great for a number of reasons. It’s highly-visited, focuses on local businesses, and allows businesses to manage their information and respond to reviews for free. So, how do you use Yelp? Claim or Create Your Business Page In order to start the … Continue reading Reviews FAQs: How Do I Use Yelp? →

Avoiding The Yelp Newbie Review Filter

Yelp

Phillip Barnhart — January 31, 2017 Follow @pbarnhart— January 31, 2017 Great Yelp reviews can seem rare – even when you have lots of happy customers. So it can be incredibly frustrating when that glowing, well-written five-star Yelp review from a valued customer gets filtered into oblivion. If your business has been on Yelp for … Continue reading Avoiding The Yelp Newbie Review Filter →

3 next-level Yelp tricks for business owners

Yelp

Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your review score. Brian Patterson on November 22, 2016 I’m always on the lookout for interesting tips, tricks and strategies that marketing managers and business owners can use to improve their Yelp pages. From dissecting Yelp’s own videos about their product, … Continue reading 3 next-level Yelp tricks for business owners →