Yelp Launches Store Visits, Video Ad Unit To Drive Company’s Growth by Laurie Sullivan @lauriesullivan, February 12, 2020 Yelp Store Visits, which measures online to offline store visits, and Showcase Ads with Video launched Tuesday — just days before the company is set to report fourth-quarter 2019 earnings. RBC Capital Markets forecasts that revenue will … Continue reading Yelp Launches Store Visits, Video Ad Unit To Drive Company’s Growth
Aastha Sirohi — February 5, 2020 The internet has changed the way we do business — for both business owners and customers. I turn to the internet for almost everything now — from food recommendations to basic home services, and even researching and purchasing new products. And it’s not just me. The internet has become … Continue reading Grow Your Business with Yelp
Yelp Personalizes Local Queries And Results To Gain Lead On Google, Others by Laurie Sullivan , Staff Writer @lauriesullivan, August 27, 2019 Yelp launched a feature in its app on Tuesday that allows users to personalize what they see in the app. Now when two users with different lifestyles open up the Yelp app from the … Continue reading Yelp Personalizes Local Queries And Results To Gain Lead On Google, Others
The company is making its local search data available to brands and enterprises for targeting via exchanges. Greg Sterling on September 1, 2017 Roughly two years ago, Yelp phased out its display ad unit for national advertisers. Earlier this week, the company introduced a new data-driven ad product for that same segment: Yelp Local … Continue reading Yelp introduces custom (local) audiences for national advertisers
Stephanie Heitman — March 8, 2017 Follow @stephheitman— March 8, 2017 Yelp is great for a number of reasons. It’s highly-visited, focuses on local businesses, and allows businesses to manage their information and respond to reviews for free. So, how do you use Yelp? Claim or Create Your Business Page In order to start the … Continue reading Reviews FAQs: How Do I Use Yelp?
Phillip Barnhart — January 31, 2017 Follow @pbarnhart— January 31, 2017 Great Yelp reviews can seem rare – even when you have lots of happy customers. So it can be incredibly frustrating when that glowing, well-written five-star Yelp review from a valued customer gets filtered into oblivion. If your business has been on Yelp for … Continue reading Avoiding The Yelp Newbie Review Filter
Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your review score. Brian Patterson on November 22, 2016 I’m always on the lookout for interesting tips, tricks and strategies that marketing managers and business owners can use to improve their Yelp pages. From dissecting Yelp’s own videos about their product, … Continue reading 3 next-level Yelp tricks for business owners
by Michael Bishop May 23, 2016May 23, 2016 ‘Social Network’ certainly isn’t the term that most people think of when they hear the word Yelp. From my 3+ years experience working for the website, the word “restaurant” probably comes to the forefront of most minds when you hear the name. Even upon searching online for … Continue reading Is Yelp A Social Network?
Company sees the deal as way to show the value of Yelp to brands. Greg Sterling on February 19, 2016 Yelp has decided to provide its full reviews data set to social media and reputation monitoring tool Sprinklr. This is a first and an exclusive deal for now, but Yelp indicated it was open … Continue reading Yelp Offers Full Reviews Database To Social Monitoring Tool Sprinklr
by Jean Dion December 6, 2015 Follow @jeanmariedionDecember 6, 2015 Is that nasty review that’s shown up on your website the work of a disgruntled fan? Or did a business competitor write up a few words to torpedo your reputation? These questions matter. After all, the way you’ll handle these two types of reviews is … Continue reading Want to Spot a Fake Yelp Review? Look for These 5 Things