Tag Archives: Social

7 Bad Excuses And 3 Good Reasons For Not Engaging In Social Networks

Jay PalterNovember 3, 2015 I originally drafted this list of “excuses” for not engaging in social networks back in 2010. That was back when Twitter was barely five years old, Facebook only had half a billion users (1.5 billion and counting by 2015) and Google+ was merely a glimmer in Vic Gundotra‘s eye. Back then, … Continue reading 7 Bad Excuses And 3 Good Reasons For Not Engaging In Social Networks →

3 Reasons Why Your Social Media Strategy Is Incomplete Without Analytics

Manish AroraNovember 3, 2015 Social Media is no longer a novel space for marketers although it continues to evolve itself with times. However many businesses haven’t successfully kept up with the evolution of social media and are still stuck in what some have called as Social Media 1.0. Often businesses feel that the main objective … Continue reading 3 Reasons Why Your Social Media Strategy Is Incomplete Without Analytics →

5 Powerful Ways to Use Social Media for Lead Generation

Rick WhittingtonNovember 3, 2015 Clued-in business owners and marketing managers aren’t just using social media to boost brand awareness — they’re also leveraging these platforms in order to generate leads. By stirring up interest and encouraging users with a call-to-action, sites like LinkedIn, Facebook and Twitter can all be used as powerful marketing funnels to … Continue reading 5 Powerful Ways to Use Social Media for Lead Generation →

Extreme Makeover – Using Social Media to Build Your Event Audience

Deborah Oster PannellNovember 2, 2015 Planners and their clients would both like to be able to use social media to build a robust audience for their events. The key to doing this is to think beyond the boundaries of the event itself. True audience development is an ongoing process. Even if your main goal is … Continue reading Extreme Makeover – Using Social Media to Build Your Event Audience →