Ron JohnsonJuly 5, 2015 Google has changed the rules of the game, so let’s stop worrying about SEO. Content is king. So if SEO (search engine optimization) is dead, so why do we even bother talking about this issue? These are still a few SEO myths going around – we will focus on the top … Continue reading 5 SEO Myths That Should Be Forgotten In 2015
Kristen PatelJuly 5, 2015 We live in a time of instant connections, instant information and – potentially – instant gratification. We live in the era of Facebook Messenger, iMessage, and Whatsapp – and while these new apps and social platforms do offer you instantaneous contact, they’re not forgiving. Stalker Sarah can’t pretend that Beau’s lack … Continue reading Inbound Selling: How (And When) Should You Get Involved
Bob KeaveneyJuly 4, 2015 A little pet peeve of every editor (especially this one) is an article that is artificially long, with lots of fluffy filler words that don’t really say anything. Drives me nuts. So when I edit a piece, I imagine that I’m a ruthless management consultant for a cost-cutting corporate behemoth, and … Continue reading How Long Should a Blog Post Be? It Depends.
Kevin GallagherJuly 3, 2015 Don’t you hate it when no-one answers your questions? If that does happen, are you likely to stick around in a state of temporary confusion, or go elsewhere for the answers you need? Buying a conservatory is usually a big decision – and a considerable investment – which means your customers … Continue reading 11 Questions Every Conservatory Company Should Answer on Their Website
As millennials overtake Baby Boomers as the biggest demographic of consumers, marketers need to think more than ever about mobile first, explains columnist Aaron Strout. Aaron Strout on July 2, 2015 There is a fairly new catchphrase going around the marketing sphere as it relates to a brand’s customer journey. The term is “mobile first,” … Continue reading What Does It Mean To Be Mobile First? And Why Should Marketers Care?
Kristina JaramilloJuly 1, 2015 LinkedIn lead generation and engagement approaches that worked 5 years ago when I founded my firm, Get LinkedIn Help, are only working with minimal results today. The buying process has changed drastically: Buyers don’t want to be hunted. Afraid of getting harassed with too much sales and marketing information is one … Continue reading 3 Common LinkedIn Lead Generation and Engagement Approaches That Do Not Work Anymore & What You Should Do Instead
William ComcowichJune 30, 2015 Photo credit: Jay Peroni Blogs have grown to become a major marketing and PR channel. Some blogs are highly influential, with readerships that rival those of major media outlets. Many bloggers have attracted enormous social media followings and their posts can hold substantial sway. PR and marketing are now reaching out … Continue reading Should Brands Pay Bloggers For Media Placements?
Chris CancialosiJune 30, 2015 The rising awareness of the importance of organizational culture has given way to a host of new pundits and opinions on the topic. Many thought leaders today are talking about company culture as if it’s akin to capturing a unicorn. It carries a romantic and mythological appeal that makes it an … Continue reading 5 Myths About Organizational Culture Every CEO Should Know
Lee ClearyJune 29, 2015 While a social media presence is vital to the marketing strategy of any business nowadays, there is quite a bit of debate around the best way to navigate the vast landscape of platforms, hashtags, 140 characters, etc. Most small to mid-sized businesses don’t have the time to manage their social channels … Continue reading Look to an Agency: 3 Reasons Why Your Business Should Outsource Social
Suzanne HoenigJune 29, 2015 Sure, you’ve missed out on some stuff, but it’s still early days. With social media, the pace of change has been breathtaking. But with the increasing adoption of mobile, devices, and smartphones; virtual reality; augmented reality; artificial intelligence; tectonic shifts in social norms around things like the sharing economy and creative … Continue reading Should Your Small Business Bother With Social Media?
