Tony AdragnaJuly 15, 2015 The days of “trusting your gut” and rolling with it when it comes to marketing efforts are now gone. If your tech company isn’t seeing the results it wants in terms of marketing, solid A/B testing should be looked into. With A/B testing, you’re able to test various elements of your … Continue reading 5 Fundamental Marketing A/B Tests Every Tech Company Should Run
Megan ConleyJuly 15, 2015 In the retail world, summer is historically a slow season, lacking the massive shopping holidays other seasons present. Yet, big box retailers aren’t letting the summer blues affect their bottom line. Instead, notorious brands including the likes of Amazon and Walmart are launching “Christmas in July,” a series of sales through … Continue reading Christmas in July Sales Flourish, SMBs Should Take Note
Liz KislikJuly 11, 2015 If you can’t draw a direct line from performance appraisal to performance improvement, then, seriously, what’s the point? Yet in many organizations, the definitions, criteria, and explanations for the annual review aren’t specifically pertinent to many jobs — and even if they’re clear, they don’t necessarily improve performance. Why spend so … Continue reading Should We Reassess The Annual Review?
brandy montamboJuly 11, 2015 Google Panda refers to a series of on-going changes to Google’s search results ranking algorithm. First introduced in February 2011, Panda aims to essentially punish “low-quality” or “thin” websites, and reward higher-quality sites by decreasing or increasing their rank in search engine results. So why should you care? Well, as Google … Continue reading Google Panda: The History and Why You Should Care
Kevin GallagherJuly 10, 2015 It’s easy to understand why you might want to keep track of your SEO. One of the most obvious ways to do this is via SEO tools. But how good are they really? I get asked by so many marketing managers about the real value of SEO tools, and whether any … Continue reading SEO Tools: Do you Need them and Should You Pay?
Lalit SharmaJuly 10, 2015 Making mistakes is part of the learning curve for every startup. You can fix errors without having to change too much of your business. However, some mistakes are a big deal and can negatively impact your business. Seemingly innocent gaffes can certainly be red flags to potential investors. Worst still, as … Continue reading Top 5 Mistakes New Entrepreneurs Should Avoid
Abbas RajaniJuly 9, 2015 What is the value of a website that looks amazing but at the end of the day it does not attract, convince, convert and delight the end user? The answer is probably nothing! The internet is getting crowded and websites are no more a company display profile; they are actually the … Continue reading Conversion Focused Web Design – What Designers Should Know
BusinessVibesJuly 9, 2015 Over the course of the last decade, online retail has boomed. The rise and growth of the internet has seen industry evolve to an unprecedented degree, with technology poking its insidious tentacles into every corner of the commercial sector. For business owners, this has been a revelation. Although it can seem daunting … Continue reading Why Every Business Should Be Selling Online
Sandra GiffinJuly 9, 2015 Most cash strapped Startups have a non-existent marketing budget. But marketing is one area where sweat equity and creativity can get results. That’s why you need to learn about content marketing. What is Content Marketing? Content Marketing is sharing relevant, valuable, and engaging content that you have created or curated so … Continue reading Why Every Startup Should Use Content Marketing
Tim AsimosJuly 8, 2015 A well-executed website redesign can have an amazing impact on a company’s online brand and bottom line. But redesigning a website takes a lot more time and energy than many anticipate, especially to do it right and get the results you want. If you’ve already determined that your company needs a … Continue reading 13 Costly Website Redesign Mistakes Your Company Should Avoid
