Chloe BasterfieldJune 29, 2015 Discover lesser-used metrics that can deliver more valuable insights when it comes to trending topics. Understanding what your customers want is hugely important for Marketing, Sales, Customer Service and HR teams. Social media is a rich seam of data which will help all your departments understand customers’ journeys. Departments can then … Continue reading 5 Underrated Twitter Metrics You Should Be Using
Megan TotkaJune 29, 2015 The basis of any business is making money. No matter what secondary motivations a business owner may have, the first goal is always to bring in enough revenue to stay afloat and hopefully prosper. Earning money is not always linear, though. Sometimes the payoff for business actions comes much later and … Continue reading 4 Non-Measurable Actions Every Business Should Take
Mars DorianJune 26, 2015 I recently read a revealing interview with Netflix’s CEO in Der Spiegel, one of Germany’s biggest news magazines. The CEO said he was proud of the global success of their in-house productions like House of Cards and Orange is the New Black. The journalist asked whether people from all around the … Continue reading Should You Create Different Social Media Posts for International Clients?
Kasia PerzyńskaJune 25, 2015 Remember our blog post written by Paweł Grabowski almost a year ago? He extracted 30 most important Google ranking factors for 2014. However, the methods of calculating the algorithm continue to evolve. In order to keep up with the most important SEO trends, I wanted to take a quick look at … Continue reading 6 Current Google Ranking Factors You Should Keep Up With
Columnist Kerry Jones shares what to look for when vetting content marketing agencies to ensure your partnership is destined for success. Kerry Jones on June 24, 2015 In his recent post about the evolving agency ecosystem, Marketing Land columnist Paul Roetzer said, “Agencies are thriving because the industry is moving too fast for brands to … Continue reading 5 Signs You Should Settle Down With A Content Marketing Agency
Amanda ClarkJune 24, 2015 Before you can really polish up your resume, you need to know who you are and where you’re headed. Taking a generic approach not only leaves you with little direction, it can also confuse employers about what you have to offer. They can look at your resume and see diverse skills … Continue reading How Should You Brand Yourself On Your Resume?
Jessie-Lee NicholsJune 21, 2015 When potential clients contact us for help with a website, they always have one main question, “How much is this going to cost?” Website Design pricing is tricky. The cost varies wildly from individual to agency. You could be seeing numbers anywhere from a few hundred dollars to tens of thousands. … Continue reading How Much Should You Spend on a Website Redesign?
Stephanie ClarkJune 20, 2015 While Facebook, Google+, and LinkedIn can allow you to share information and ideas, Twitter has become the most effective Social Media platform in helping today’s business owner reach the largest group of people. When it comes to marketing your business, most business owners want to use a social media site that … Continue reading 4 Types Of People You Should Follow On Twitter Right Now
Christopher PennJune 16, 2015 Do hashtags matter? This is a question asked recently by Patrick Coffee of PR Newser at AdWeek. Should social media managers be skipping the hashtag? Rather than guess, let’s take a data-driven approach. Before we dig in, a bit on our methodology. SHIFT examined the social media engagement of posts from … Continue reading Should You Stop Using Hashtags in Social Media Content?
Colleen McKennaJune 16, 2015 In my last post I spent a good deal of time talking about CEOs, their social savviness and how necessary this skill is for those leading today’s organizations. In my experience, almost every executive I know tells me how they simply don’t have time to do this or they are not … Continue reading Who Should Handle Your LinkedIn & Social Platforms?
