We trained ChatGPT on our content and turned our website into a chatbot to help us understand what all this AI stuff means for marketers. Marc Sirkin on April 28, 2023 OpenAI’s release of ChatGPT got everyone in the tech world thinking, ourselves included, about its impact on everything. We started to wonder, and ask … Continue reading We turned MarTech into a chatbot. This is what we’ve learned (so far)
Category Archives: Chatbots
Maggie Rogers thwarts ticket bots with in-person sales
Ticketmaster knows it has a bot problem, but it wants Congress to fix it Billy Steele In November, millions of Taylor Swift fans logged on to Ticketmaster hoping to scoop up tickets to arguably the most-anticipated tour of 2023. When the time came, the site crashed, rendering verified users unable to purchase admission to … Continue reading Maggie Rogers thwarts ticket bots with in-person sales
Google Opens Bard Chatbot Test With More Plans For AI In Search
Google Opens Bard Chatbot Test With More Plans For AI In Search by Laurie Sullivan @lauriesullivan, February 6, 2023 Alphabet Chief Executive Sundar Pichai in a blog post on Monday explained how the company will launch a conversational artificial intelligence (AI) service called Bard. The test will let users provide feedback. A public release will … Continue reading Google Opens Bard Chatbot Test With More Plans For AI In Search
Traditional Chatbots Fail To Make Sense, Study Finds
Traditional Chatbots Fail To Make Sense, Study Finds by Laurie Sullivan @lauriesullivan, February 1, 2023 Conversational artificial intelligence built into chatbots has moved beyond keywords used in traditional search to create a response, which is why the maker of ChatGPT — OpenAI — has attracted so much attention. About 75% of customers participating in a … Continue reading Traditional Chatbots Fail To Make Sense, Study Finds
Chatbots need to evolve to stay relevant in the age of virtual assistants
By Dale LaRue June 27, 2022 Our exposure to chatbots is at an all-time high. From customer service to commerce to healthcare, chatbots are the fastest growing brand communication channel, thanks to their ability to handle issue resolution, remove friction in surfacing common information, and enable self-service to relieve human bottlenecks. But … Continue reading Chatbots need to evolve to stay relevant in the age of virtual assistants
6 Chatbot Optimisation Strategies That Put Data to Good Use
Richard Conn March 31, 2021 When defining customer satisfaction, we tend to arrive at one of the most important factors in running a successful business: a positive customer experience. When a user of your products or services gets satisfaction out of it, they will continue to return. Recent technological advancements in Artificial Intelligence (AI) and … Continue reading 6 Chatbot Optimisation Strategies That Put Data to Good Use
16 KPIs to Measure Chatbot Effectiveness
Kelly Groover December 17, 2020 According to industry research, 85% of customer interaction will be handled without human agents by 2021 — which, if you haven’t noticed, is next month. Crazy, we know! One of the most widely used tools to enable this kind of customer service is the chatbot. We’ve all likely seen and … Continue reading 16 KPIs to Measure Chatbot Effectiveness
The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester
The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester by Laurie Sullivan , Staff Writer @lauriesullivan, December 14, 2020 Chatbots and virtual assistants (VAs) can help B2B companies close the gap, as buyers seek content delivered primarily through vendor websites and search engines. It’s a pretty forgone conclusion, especially as it becomes more difficult … Continue reading The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester
Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation
Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2020 Data released this week found that 58.1% of bots identified in February could mimic human behavior, meaning that they can disguise their identity and create fake accounts on social media sites to post propaganda … Continue reading Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation
4 Strategic Ways to Use Chatbots in Your Business
Tabitha Jean Naylor — February 4, 2020 As a business owner, time is of the essence when it comes to answering prospective customer questions and existing client concerns. Often times, it’s the tipping point in determining whether someone will buy, as well as if your customers will actually stick around. At the end of the … Continue reading 4 Strategic Ways to Use Chatbots in Your Business