New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with brands. Jennifer Cannon on July 17, 2019 Conversational marketing technology, including chatbots, has exploded across the martech industry over the past 18 months, and consumer expectations are reflecting its impact. Findings from a recent survey … Continue reading Email and phone communications dominate conversational martech, but chat isn’t far behind
Martin Frascaroli — June 28, 2019 Follow @aivo_en — June 28, 2019 Artificial Intelligence has become a strong ally for sales organizations with high volumes of opportunities and lead generation, mainly, because it provides fast and accurate support when performing for different sales stages. In fact, as stated by a Gartner report, implementing AI in … Continue reading How Can Chatbots Help Increase Online Sales and Customer Retention?
Chatbots are forecasted to draw sales from other marketing channels and drive major savings for retailers. Jennifer Videtta on May 10, 2019 As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study examining retail brands by Juniper Networks claims. In fact, retail sales from chatbots … Continue reading Chatbots could drive $112 billion in retail sales by 2023
Susan Friesen — February 14, 2019 Follow @eVisionMedia — February 14, 2019 The Pros and Cons of Conversational Commerce Conversation is a core part of the buying process, whether you’re asking the wine clerk what red she recommends or messaging a store owner on Facebook to see if they sell gift cards. I’m sure you’ve … Continue reading Should Your Small Business Use eCommerce Chatbots?
By automating the research and discovery processes, chatbots empower customers with an on-demand, personalized experience, 24/7. Robin Shapiro on January 25, 2019 Today, consumers are increasingly engaging in chat and messenger apps (i.e., chatbots) to purchase, research and interact with businesses and their products. As Artificial Intelligence advances, these conversational experiences provide a real-time way … Continue reading 3 reasons chatbots are transforming the automotive industry
For cleaning product maker TriNova, a Facebook Messenger chatbot keeps customers engaged with the brand and buying more products than other customers. Barry Levine on January 22, 2019 A conversational flow for a TriNova customer on Facebook Messenger. (Click to expand) Marketers are employing chatbots for many uses, but one Chicago-based company has found success … Continue reading How one marketer uses a chatbot to retain customers
Chelsea Boice — November 4, 2018 — November 4, 2018 mohamed_hassan / Pixabay 2018 has been a big year for marketing. From virtual reality to voice search, this year has brought forth some powerful technological advancements to help brands better connect, engage, and convert buyers. If you’ve been keeping up with these trends, then you’ve … Continue reading Chatbots for Marketing: What to Know Before Adopting Them into Your Strategy
Stacey Rudolph — May 15, 2018 — May 15, 2018 The proliferation of chatbot madness did not start today. Introduced by Alan Turing, chatbox begun in the 1950s. The artificial intelligence industry is growing exponential with 2014 statistics showing that the artificial intelligence has hit $ 126 billion. One of the reasons for the rapid … Continue reading The Growth of Chatbots Usage in Customer Service Industry [Infographic]
Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what’s important on your site and how to avoid common coding issues. Stephan Spencer on May 4, 2018 In Part One of our three-part series, we learned what bots are … Continue reading The ultimate guide to bot herding and spider wrangling — Part Two
In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are important. Stephan Spencer on March 8, 2018 This is Part 1 of a three-part series. We generally think about search engine optimization in relation to humans: What queries are … Continue reading The ultimate guide to bot herding and spider wrangling