Kelly Groover December 17, 2020 According to industry research, 85% of customer interaction will be handled without human agents by 2021 — which, if you haven’t noticed, is next month. Crazy, we know! One of the most widely used tools to enable this kind of customer service is the chatbot. We’ve all likely seen and … Continue reading 16 KPIs to Measure Chatbot Effectiveness
The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester by Laurie Sullivan , Staff Writer @lauriesullivan, December 14, 2020 Chatbots and virtual assistants (VAs) can help B2B companies close the gap, as buyers seek content delivered primarily through vendor websites and search engines. It’s a pretty forgone conclusion, especially as it becomes more difficult … Continue reading The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester
Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2020 Data released this week found that 58.1% of bots identified in February could mimic human behavior, meaning that they can disguise their identity and create fake accounts on social media sites to post propaganda … Continue reading Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation
Tabitha Jean Naylor — February 4, 2020 As a business owner, time is of the essence when it comes to answering prospective customer questions and existing client concerns. Often times, it’s the tipping point in determining whether someone will buy, as well as if your customers will actually stick around. At the end of the … Continue reading 4 Strategic Ways to Use Chatbots in Your Business
Natalie Boyd — December 2, 2019 The idea of using chatbots may seem a little daunting at first. You may be thinking that there’s no way your business could ever successfully utilize one, that it’s way too complicated, and it won’t really help the bottom line of your business — it’s simply not true. Chatbots … Continue reading Chatbots: Basics, Strategy, Best Practices
Kevin George — November 7, 2019 Follow @imkevin_monk With around 3.7 billion active email users across the globe, leveraging emails the right way can definitely help businesses reach new heights of success. In fact, email advertising spending has already reached a whopping 350 million U.S dollars in 2019. So, it wouldn’t be wrong to say … Continue reading Will Chatbots Kill Email Marketing?
New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with brands. Jennifer Cannon on July 17, 2019 Conversational marketing technology, including chatbots, has exploded across the martech industry over the past 18 months, and consumer expectations are reflecting its impact. Findings from a recent survey … Continue reading Email and phone communications dominate conversational martech, but chat isn’t far behind
Martin Frascaroli — June 28, 2019 Follow @aivo_en — June 28, 2019 Artificial Intelligence has become a strong ally for sales organizations with high volumes of opportunities and lead generation, mainly, because it provides fast and accurate support when performing for different sales stages. In fact, as stated by a Gartner report, implementing AI in … Continue reading How Can Chatbots Help Increase Online Sales and Customer Retention?
Chatbots are forecasted to draw sales from other marketing channels and drive major savings for retailers. Jennifer Videtta on May 10, 2019 As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study examining retail brands by Juniper Networks claims. In fact, retail sales from chatbots … Continue reading Chatbots could drive $112 billion in retail sales by 2023
Susan Friesen — February 14, 2019 Follow @eVisionMedia — February 14, 2019 The Pros and Cons of Conversational Commerce Conversation is a core part of the buying process, whether you’re asking the wine clerk what red she recommends or messaging a store owner on Facebook to see if they sell gift cards. I’m sure you’ve … Continue reading Should Your Small Business Use eCommerce Chatbots?