Tabitha Jean Naylor — November 25, 2017 Follow @TabithaNaylor — November 25, 2017 Where does your target audience hang out? For many businesses, the answer to this question is simple: social media. Over the past decade, social media channels have transformed how businesses communicate with their audiences because these platforms offer direct ways for you … Continue reading Are Social Media Chatbots Still a Good Thing?
Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers. David Freeman on October 5, 2017 When thinking about the future of organic search, common considerations include the impending mobile-first index, machine learning, AI, natural language processing, voice search, site speed, … Continue reading Will chatbots become part of the consumer search experience?
The CEO of a bot-building platform envisions the real impact of bot-based commerce. Barry Levine on September 25, 2017 Let’s assume that software bots continue to proliferate, grow more intelligent and capable, and even generate a bot-to-bot ecosystem, where yours talks to mine and they both talk to brands’. What then? The huge ripple … Continue reading 6 ways the Era of Bots could dramatically change how products are marketed and sold
Don’t get left behind the competition this holiday season. Contributor Rohit Gupta explains why retailers should invest in chatbots before the shopping onslaught begins. Rohit Gupta on September 5, 2017 The buzz around chatbots has been growing to a dull roar. Though consumers have been wary of bots due to privacy concerns and usability … Continue reading Add chatbots to your arsenal today: Reap the benefits during the holiday retail season
Mitul Makadia — September 5, 2017 Follow @mitulmakadia — September 5, 2017 In business, if a task is done repeatedly, then shouldn’t we automate it? With the growing availability of automated and intelligent bots incorporating automation is very easy for businesses. For small businesses, it’s the right time to jump into “Chatbots”. They can be … Continue reading Should Small and Mid-Sized Businesses Consider Chatbots as a Good Opportunity?
By Victoria Klochkova August 31st, 2017 During the summit of 2011, Gartner predicted that by 2020, 85% of all customer interactions with a business wouldn’t involve humans. The heavy use of chatbots in social media marketing that started in 2016 might turn this prediction true. These programs run by artificial intelligence (AI) offer great opportunities … Continue reading 4 Real Time Uses Of Chatbots In Social Media Marketing
Murray Newlands — July 31, 2017 Follow @murraynewlands — July 31, 2017 rawpixel / Pixabay Simply developing a chatbot is no longer enough. You now have to get people interacting with it. One of the biggest challenges companies are facing is discoverability. While platforms such as Facebook have created plugins that you can now add … Continue reading How To Get Thousands of Chatbot Users
Chatbots: A Big Help For Small Businesses by John Cosley , Op-Ed Contributor, July 28, 2017 Every marketer knows that consumers place a high premium on convenience — we want the information we’re seeking quickly and easily. But for many small businesses, offering that convenience can come at a hefty price. According to a report … Continue reading Chatbots: A Big Help For Small Businesses
Columnist Purna Virji explains why an AI-driven conversation agent can potentially be the best sales assistant you have, and provides advice for how to plan and implement your own chatbot. Purna Virji on July 21, 2017 Think back to five short years ago: Facebook IPO’d; Oxford American Dictionary named “gif” its word of the … Continue reading The name is Bot, Chatbot: How to shake up conversions with stirring conversations
Site crawlers are valuable tools in the SEO toolbox, but columnist David Freeman warns that search marketers should not use them as a replacement for manual analysis. David Freeman on July 13, 2017 Advances in technology have driven efficiency in SEO, where site crawlers such as Botify, DeepCrawl and ScreamingFrog have flourished. These tools … Continue reading Consumers over bots: Why site crawlers don’t hold all the answers