Social Selling Strategies for Personal Brands

April 3, 2015

shutterstock_200155115When it comes to making sales, we often don’t consider using social media. While this is a marketing tool used mainly for building relationships and visibility, there are several ways to attract loyal buyers to your niche.


Social media marketing by itself is not enough to attract buyers to your brand’s products or services. It’s important to seek out and engage with your fans and followers in order to build a trusted community through meaningful interactions.


There are many ways to gain the attention of your personal brand’s prospects starting with knowing their pain points and answering their questions. To build a robust community on social media, you need to understand how to effectively execute the right strategy.


How to find and attract sales on social media

In order to stand out from the rest in your market, you need to know which social networks are going to be the most effective tools for your brand. Here are several ways to leverage these networks:


• Pay attention to public response – How active are you on Twitter, Facebook, and LinkedIn? There may be conversations taking place that are a golden opportunity to respond, even if it’s a negative comment or tweet. When your brand is able to relate to its audience and is ready to respond you increase your chances of building and preserving your customer base.


• Make it easy for interested buyers to make a purchase – Once you have created a pattern of good conversation on social media, the next step for your personal brand is to make a sales page either on your website or through a service like LeadPages. Share the links on your networks, and direct your leads and customers to a simple and easy to understand invitation to buy your products or services.


• Create quality and original content for your niche – After getting to know your market online your brand will be able to better understand their needs and how to meet them. When taking a look at the competition you can determine how to create content that answers your market in a fresh, and insightful way that solves your customers’ problems. Try a mix of content like infographics, videos, presentations, and tap into large social networks like Pinterest, Instagram, and YouTube to promote your posts.


When your brand is an active participant with its audience the interest in what you have to offer will soon grow. Leave the sales pitch for your website, and provide something of value such as helpful tips, a free report, how-to videos, etc. As you put people first in your social media strategy the sales will naturally follow.

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