ROI Means Email Beats Social And Paid Search Every Time by Sean Hargrave , Staff Writer, June 21, 2017 Every now and then someone presents data that just stops you in your tracks, and today that is exactly what a list of statistics around various digital marketing channels has done for me. The list reads … Continue reading ROI Means Email Beats Social And Paid Search Every Time
Tag Archives: Search
Proof Search Mirrors Consumer Demand
Proof Search Mirrors Consumer Demand by Laurie Sullivan , Staff Writer @lauriesullivan, June 20, 2017 Automotive features such as cameras, alerts and sensors, and driver assistants that trend in search results are easy to spot in Google and Bing and can give manufacturers insight into the services consumers want most. Internet searches related to car … Continue reading Proof Search Mirrors Consumer Demand
7 changes by Facebook that make it a real local search player
Columnist Wesley Young looks at recent improvements Facebook has made — and functionality being tested — that may position the social media giant to compete with Google in the area of local search. Wesley Young on June 20, 2017 The race to steal market share from Google in local search has been futile. Google … Continue reading 7 changes by Facebook that make it a real local search player
Working the Grey Areas of Search Visibility
Randy Milanovic — June 19, 2017 Follow @kayak360— June 19, 2017 Recently, I found myself in the midst of an online debate about the search engine optimization value of GooglePlus content. Some of my colleagues insisted links from the platform worked their way into Google’s algorithm and content; others were adamant that G+ listings – … Continue reading Working the Grey Areas of Search Visibility
Improve Quality Scores for Your AdWords Search Network Campaign
John Hodge — June 19, 2017 Follow @johnahodge— June 19, 2017 Having an AdWords campaign not panning out as intended is a common experience. Not to downplay this situation, it sucks… but it happens. What do you do when you’re not getting the conversions you want? Well, I’ve been a part of several reconstructive PPC … Continue reading Improve Quality Scores for Your AdWords Search Network Campaign
How to Start Your Reputation Search Result Audit
Kent Campbell — June 15, 2017 Follow @reputationx— June 15, 2017 FirmBee / Pixabay A search result audit is part of any reputation management plan, and can make your business better by revealing the strengths and weaknesses of your online brand as seen by your prospective customers. Warning: sometimes it can be a little scary. … Continue reading How to Start Your Reputation Search Result Audit
Consumer Behavior Influences Search Ranking Position
Consumer Behavior Influences Search Ranking Position by Laurie Sullivan @lauriesullivan, June 14, 2017 User behavior signals, such as time on site, pages per session and bounce rate, indicate the authority of a Web site and influence its rankings. The higher a page’s position, the lower the bounce rate, according to a study released Wednesday. It … Continue reading Consumer Behavior Influences Search Ranking Position
Voice Search is Transforming the Way We Live
Jesse Boskoff — June 12, 2017 Follow @jesseboskoff— June 12, 2017 A decade ago, your family would have thought you were crazy if you walked into the kitchen and demanded, “Alexa, find me a recipe for spaghetti sauce.” Today, voice searches like these are becoming commonplace. From personal assistants like Siri and Cortana to home-based … Continue reading Voice Search is Transforming the Way We Live
Finding Search Phrases That Keep Customers Away from Your Business
Kent Campbell — June 8, 2017 Follow @reputationx— June 8, 2017 Which search phrases are killing your business? Imagine your customer gets your business’s address from a friend, comes to your storefront, and every single negative review from the last ten years is taped to the windows. At the same time, someone on the sidewalk … Continue reading Finding Search Phrases That Keep Customers Away from Your Business
Video SEO: 9 Ways to Optimize Your Video for Search
Margot da Cunha — June 10, 2017 — June 10, 2017 So you haven’t missed one episode of Whiteboard Friday by the king of SEO himself, Rand Fishkin? You’ve got website SEO down to a science. But what about video SEO? It’s not quite the same now, is it? You’ve also spent all this time … Continue reading Video SEO: 9 Ways to Optimize Your Video for Search
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