Paid Search Advertising Still Outranks Social In Performance by Laurie Sullivan , Staff Writer @lauriesullivan, July 14, 2017 Despite struggling to keep up with new tech, marketers repeatedly test campaigns to find the media returning the highest profit on investments. When it comes to pay-per-click advertising, paid search text ads remain the best performer for … Continue reading Paid Search Advertising Still Outranks Social In Performance
Tag Archives: Search
Key notes on optimizing for voice search: Conversation, content and context
Voice search is growing in popularity, yet many search marketers still don’t have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future. Jim Yu on July 12, 2017 Alexander Supertramp / Shutterstock.com Voice search, the topic that is on the … Continue reading Key notes on optimizing for voice search: Conversation, content and context
Marriott, Wyndham Gain Direct Traffic, Bookings From Search
Marriott, Wyndham Gain Direct Traffic, Bookings From Search by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2017 Hotels seem to be doing a better job of driving consumers directly to their websites from search engines. Of the top 10 brands, six show an increase for actual confirmed direct bookings in May 2017, compared with … Continue reading Marriott, Wyndham Gain Direct Traffic, Bookings From Search
Google, Bing Drive Traffic To Amazon, More Data Shows Reliance On Search
Google, Bing Drive Traffic To Amazon, More Data Shows Reliance On Search by Laurie Sullivan @lauriesullivan, July 11, 2017 Until brands can determine how to get people looking for information to type a website address direct into a URL, they will remain dependent on search engine traffic from organic listings and paid search on Google … Continue reading Google, Bing Drive Traffic To Amazon, More Data Shows Reliance On Search
5 common mistakes made by B2B paid search novices
Looking to incorporate paid search into your B2B marketing mix? Columnist Pauline Jakober provides some advice for starting off on the right foot. Pauline Jakober on July 11, 2017 Here’s a common scenario in the B2B marketing space: You’re a member of your B2B company’s marketing team. As part of that team, you’ve become … Continue reading 5 common mistakes made by B2B paid search novices
Search: The Influence Of Augmented Reality
Search: The Influence Of Augmented Reality by Laurie Sullivan , Staff Writer @lauriesullivan, July 7, 2017 Augmented reality (AR) will “create the screenless future without compromising our access to information,” according to Andrew Murphy. Murphy, managing partner at Loup Ventures, founded by Gene Munster, a former analyst at Minneapolis-based Piper Jaffray, thinks “AR will improve … Continue reading Search: The Influence Of Augmented Reality
Why Search Marketers Should Have A Cross-Border Strategy
Why Search Marketers Should Have A Cross-Border Strategy by Laurie Sullivan , Staff Writer @lauriesullivan, July 6, 2017 Cross-border shopping will make up 20% of ecommerce in 2022, with sales of $627 billion, estimates Forrester Research. There is a shift in the way people make purchases, and this year an increasing number of overseas consumers … Continue reading Why Search Marketers Should Have A Cross-Border Strategy
Voice search and SEO: Why B2B marketers need to pay attention now
Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is growing as well. B2B marketers, be prepared! Nate Dame on June 29, 2017 Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used … Continue reading Voice search and SEO: Why B2B marketers need to pay attention now
How SEO can create budget efficiencies in paid search campaigns
Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency. Thomas Stern on June 22, 2017 Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search … Continue reading How SEO can create budget efficiencies in paid search campaigns
Even Your Grandmother is Using Voice Search Now
Amanda Marie — June 22, 2017 — June 22, 2017 Google announced something surprising back in 2016: the news that voice search made up 20 percent of their mobile queries that year. Before 2015, no one was searching by voice. Over the course of that year, however, over 50 billion voice searches per month were … Continue reading Even Your Grandmother is Using Voice Search Now
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