Denny McCorkle — June 9, 2017 Follow @DennyMcCorkle— June 9, 2017 Personal name SEO requires a personal name claim along with a complete and consistent use of your resume name, both on and off the web. “Call him Voldemort, Harry. Always use the proper name for things.” ~ J.K. Rowling, Harry Potter and the Sorcerer’s … Continue reading Future-Proof Your Personal Name SEO for Personal Branding & Job Search
By Tammy Graham June 8th, 2017 Viewed as the next frontier for tech companies, voice-enabled speaker usage is expected to grow by 130% this year. This growth doesn’t even include the voice assistants on smartphones. Amazon is dominating the market with a 70.6% share, while Google Home is trailing behind with 23.8% share. “Consumers are … Continue reading The Growth of Voice-Enabled Speaker Usage & Search
Michael Chibuzor — June 6, 2017 Follow @mikecoder— June 6, 2017 Google Analytics is one of the most used analytics tools. It’s used by some 28 million websites worldwide. It’s an easy tool to use and comes with no cost. On one hand, when you effectively track your website’s traffic, sales, and revenue, you will … Continue reading 2 Powerful Google Analytics Metrics That Can Improve Your Search Rankings
Ben Jayston — June 2, 2017 — June 2, 2017 typographyimages / Pixabay There’s no denying SEO has a history tarnished by bad habits. It seems like a lifetime since Google unleashed its first Panda update in 2011 – after all, six years is a long time in this industry – but how much have … Continue reading 5 Bad SEO Habits That Kill Your Search Ranking
Bing Introduces Visual Search With A Twist by Laurie Sullivan , Staff Writer @lauriesullivan, June 2, 2017 Bing reintroduced visual search Thursday by expanding its image search tools with a product that allows searchers to look for items within a larger image. Images on Bing’s search engine now have a small magnifying glass at the … Continue reading Bing Introduces Visual Search With A Twist
By Janet Anthony June 1st, 2017 SEO is a scary “place” for a business owner to go. It’s scary because s/he has products and/or services to offer and is not a content specialist. And, who knows what these search engines want these days? It used to just get keywords in – as many as possible – … Continue reading 9 Content Types Search Engines Love
Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe. Andy Taylor on May 26, 2017 Last week, I had the misfortune of encountering perhaps the most misguided thread on digital marketing I’ve ever seen … Continue reading How to compare paid search and organic search without sounding foolish
Maria Breaux — May 26, 2017 — May 26, 2017 Many businesses vie for the coveted spots at the top of search results. Or, even better—being able to clinch the tops spots without spending a penny. Of the many different actions that businesses can take to improve organic search results, here are the most essential. … Continue reading Organic Search: A Simple Strategy for You to Climb the SERP
Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions. David Freeman on May 25, 2017 Now more than ever, brands are looking to maximize ROI for their marketing spend. Yet when discussing holistic search strategy and … Continue reading Crafting a successful holistic search approach
As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey. Christi Olson on May 25, 2017 In the retail space today, it’s no longer business as usual. Retail is … Continue reading The consumer decision journey in the increasingly complex search retail marketplace
