Braveen KumarMore and more organizations are adopting marketing automation to better nurture and manage leads, and streamline their marketing activities.
However, despite the popularity of these platforms, studies show that marketers themselves feel like they aren’t using all the functions of the technology.
And while the majority of adoption is by tech companies, these platforms are increasingly making their way into other industries as their value becomes more apparent and new features are rolled out.
Yet the gaps in functional adoption signal the need for specialized tools and systems that can be integrated in a more cohesive marketing ecosystem.
This infographic illustrates the undeniable growth of marketing automation over the years and the potential that still exists for the future of these platforms to further enable marketers.
Key Takeaways:
Unrelenting growth
Adoption of marketing automation platforms has grown 11 times what it was in 2011.
Email marketing is the #1 function
Email Marketing remains the most popular function of marketing automation, while many features continue to be underused by most organizations.
Need for better lead qualification
Lead qualification has been identified as a key area for improvement among marketing automation users.
This infographic was originally created for the Uberflip blog.
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