Snap is finally profitable Snapchat has more users than ever. K. Bell @karissabe February 3rd, 2022 Snap Partner Summit 2021 – Snap Inc via Getty Images Nearly five years after going public, Snap is finally profitable. The company shared the milestone in its fourth-quarter earnings release, where it reported $23 million in positive net income. … Continue reading Snapchat tests mid-roll ads in Stories from Snap Stars
Sahail Ashraf September 15, 2021 If you’re a marketer and you are using Snapchat for clients, a little focus may be required. It is a platform that needs thinking and commitment, but in a different way to other platforms. Snapchat may not be the very first name on people’s lips when they are talking about … Continue reading How to Use Snapchat For Your Clients
Shoppable Media: Game-changer Or Bust? by Jacqueline Toro , Columnist, June 28, 2018 Emerging technology is constantly changing, opening new paths for brands to truly connect with consumers. With the rise of shoppable media, augmented reality, voice services, wearables, mobile wallets and chatbots (the list goes on), brands are seeking new and interesting ways to … Continue reading Shoppable Media: Game-changer Or Bust?
A feature is being tested that will let users swipe on a product and buy it from the Snap Store within Snapchat’s Discover platform. Amy Gesenhues on April 12, 2018 Snapchat is testing an e-commerce option on some of its Discover publisher channels. The feature will allow users to swipe on a product and … Continue reading Snapchat looks to offer new e-commerce options for Discover Publishers
George Beall — February 22, 2018 Follow @GeorgePBeall — February 22, 2018 Influencer marketing is an increasingly significant part of any modern companies’ social media strategy. Brands partner with individuals, or influencers, who boast large and engaged audiences for their social media content. While some influencers are celebrities, many are simply everyday people who are … Continue reading Snapchat Makes a Play for Influencers: What Brands Need to Know
Deep Patel — May 25, 2017 Follow @realdeeppatel— May 25, 2017 You’ve probably heard it before: marketing today is not what it used to be. Technology has democratized marketing, eradicated many barriers to entry, and enabled anyone with internet access to spread their message across the globe. Marketers have access to an incredible amount of … Continue reading 5 Snapchat Tools Every Brand Should Use
Arik Hanson — May 22, 2017 — May 22, 2017 We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. And how companies should start paying attention because “stories” are the new news feed (that’s questionable at best, in my … Continue reading Trend: Repurposing Snapchat Stories Across Other Social Media Channels
Alex Ditty — May 5, 2017 Follow @seenmoment— May 5, 2017 How to maximize your presence Undoubtedly, this platform presents challenges for marketers… there are a few things missing that marketers have grown accustomed to… like discover functionality and visible metrics. But there’s one area where Snapchat has a leg up on other platforms. It’s … Continue reading Snapchat Best Practices
Sahail Ashraf — March 17, 2017 Follow @Talcontent— March 17, 2017 Snapchat is arguably the most ‘teen friendly’ platform out there today, but that doesn’t necessarily mean it is doing well. In fact, the platform has had a few bumps in the road to face in the last few weeks. From a slightly muted IPO … Continue reading Should Your Client Be Using Snapchat?
Min Fang — February 6, 2017 Follow @mfang5— February 6, 2017 Snapchat for businesses is about connecting with users on a human level. Whether you are B2B or B2C, showcasing your company’s culture is critical to standing out as an inspiring and informative brand. The key to Snapchat is short, digestible content. Post content that … Continue reading Actionable Snapchat Tactics for Small Businesses