Category Archives: Snapchat

Snapchat Makes a Play for Influencers: What Brands Need to Know

George Beall — February 22, 2018 Follow @GeorgePBeall — February 22, 2018 Influencer marketing is an increasingly significant part of any modern companies’ social media strategy. Brands partner with individuals, or influencers, who boast large and engaged audiences for their social media content. While some influencers are celebrities, many are simply everyday people who are … Continue reading Snapchat Makes a Play for Influencers: What Brands Need to Know

Snapchat Best Practices

Alex Ditty — May 5, 2017 Follow @seenmoment— May 5, 2017 How to maximize your presence Undoubtedly, this platform presents challenges for marketers… there are a few things missing that marketers have grown accustomed to… like discover functionality and visible metrics. But there’s one area where Snapchat has a leg up on other platforms. It’s … Continue reading Snapchat Best Practices