Having trouble showing progress when it comes to online reputation management (ORM)? Columnist Brian Patterson explains his metric for tracking ORM campaign progress over time. Brian Patterson on November 24, 2015 It’s something all companies fear: You Google your brand name, and right on the first page are negative Google reviews, a low Yelp score, … Continue reading Our SERP Sentiment Score For A Person’s/Brand’s Online Reputation
By Sameer Panjwani August 11th, 2015 Whether you’re looking to attract new website visitors, grow online sales or keep customers coming back for more, Google AdWords takes the guesswork out of your marketing, connecting you to relevant customers across the web at the very moment they are searching for the things that you offer. The key … Continue reading Guide To Google AdWords Quality Score ( How You Can Optimize It)
La Mancha SimsJuly 23, 2015 Many of our applicants are surprised when they realize that applying for credit from multiple lenders (such as department stores or auto dealerships) has negatively impacted their credit, and temporarily prevented them from qualifying for the business loans or lines of credit they need to fund their business. They become … Continue reading Understanding Why Too Many Credit Inquiries Can Hurt Your Credit Score
Dan ShewanJuly 7, 2015 After I published a recent post full of inspiring landing page examples, a couple of readers left some interesting comments about the designs I had featured in the post. In short, the commenters wondered if the types of designs I had included – many of which were minimalistic designs with little … Continue reading Landing Page Relevance: Can You Optimize for Quality Score?
Video might require an investment, says columnist Michael Litt, but it can give you key insights into your audience, which will ultimately lead to more sales. Michael Litt on June 19, 2015 As much as we’d like to create videos just to entertain people and make them laugh, at some point, your boss is going … Continue reading How To Use Video Content To Generate, Qualify And Score Leads
Cormac ReynoldsJune 8, 2015 A higher Quality Score is the key to achieving a better ROI from your AdWords account. It’s as simple as that. It means you can achieve more impressions, in better positions with less spend. Google has made it clear from the start that it is all about user experience and relevancy. … Continue reading Six Steps To Skyrocket Your Quality Score
Matt BagliaMay 29, 2015 Did you know that even national sports teams use SMS marketing to keep fans engaged? Think about it. The sports marketing industry is pretty competitive. Not only do you have to compete with other teams’ likability, but you’re also subject to game ruining forces, like severe weather or last minute changes. … Continue reading 11 Ways to Score with SMS Marketing (Infographic)
Larry KimMarch 30, 2015 As of last month, Facebook advertisers see a new Relevance Score metric, the equivalent of Google’s AdWords Quality Score, in their ad reporting dashboard. This new score is an important ad quality signal that will affect both your ad delivery and the cost you pay for your campaigns. Facebook will use … Continue reading Introducing Quality Score for Facebook: Facebook’s Ad Relevance Score Determines Ad Cost And Placement
Jess ArmstrongMarch 23, 2015 If you are looking to improve your Quality Scores in AdWords, almost every single PPC expert will start by telling you to take steps to improve your click-through rate. No surprise there. Google has not been shy in sharing that CTR is the most influential metric used in calculating your Quality … Continue reading Is Quality Score REALLY Just Click-Through Rate?
Elliot SimmondsMarch 14, 2015 I work a lot in the market research and insight industry; a lot of Rippleout thinking is inspired by insight, and how research can lead to more effective marketing in terms of return on investment. One of the key trends, especially within big business, over the last few years has been … Continue reading Net Promoter Score – Small Business
