Marketing And Procurement Collaborate To Create Speed, Benefits, CMO Council Reports by Laurie Sullivan @lauriesullivan, June 21, 2022 The CMO Council’s report on “Smart Spending At Speed. Is This Real?” produced in partnership with KPMG LLP found that CMOs who get the company’s procurement department involved make better marketing decisions. “When marketers partner with those … Continue reading Marketing And Procurement Collaborate To Create Speed, Benefits, CMO Council Reports
Category Archives: Marketing Education
Keys to successful marketing experimentation
Embracing failures when things don’t go as planned is critical for marketing innovation. Jack Pace on April 11, 2022 = It’s not uncommon for marketers to claim “consistency is key.” Still, experimentation is becoming more important than ever. With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways … Continue reading Keys to successful marketing experimentation
Living the agile marketing values: A do’s and don’ts guide
Collaboration over siloes. Experiments over opinions. These are just agile marketing values to live by Stacey Ackerman on January 7, 2022 If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. … Continue reading Living the agile marketing values: A do’s and don’ts guide
What is marketing work management and how do these platforms support agile marketing?
There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers. Pamela Parker on October 7, 2021 Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while … Continue reading What is marketing work management and how do these platforms support agile marketing?
Key Questions to Ask When Building a Strategic Integrated Marketing Plan
Christa Tuttle August 8, 2021 Marketing campaigns require a large investment in terms of cost, effort and reputation. Before planning and executing a campaign, it is important to think strategically about what will be included. From activities to deadlines and key players involved, there are a lot of factors that go into created an integrated … Continue reading Key Questions to Ask When Building a Strategic Integrated Marketing Plan
You CAN Teach the World What You Know. Start with A Positive Mindset.
Karen Repoli September 22, 2020 What’s holding you back from creating a course that will greatly benefit your ideal client? Fear of failure?Fear of success?Fear of looking like an imposter?Feeling like you’re not expert enough? Believe it or not, most entrepreneurs struggle with mindset roadblocks at some point. I know I’m guilty of this myself! … Continue reading You CAN Teach the World What You Know. Start with A Positive Mindset.
Do the marketing principles we learned in college still apply today?
Figuring out how to apply marketing theory to your business can be the secret to outmaneuvering your competition. Jacob Baadsgaard on October 21, 2019 Most of the entrepreneurs and even online marketers that I know are self-taught. These days, you don’t have to get a degree in marketing to be successful in business. All it … Continue reading Do the marketing principles we learned in college still apply today?
Increase Engagement: Speak TO Not AT
Cath Andrews — October 23, 2017 — October 23, 2017 Struggling to engage your visitors? Could be that you don’t make them feel special enough. One way to fix that is to write in the second person. First person focuses on the wrong person — you — not your customer… We provide a 30-day guarantee, … Continue reading Increase Engagement: Speak TO Not AT
Why engagement trumps reach when measuring influencer marketing impact
With influencer marketing, you can spend big dollars on reach and get little in return. Contributor Ben Jacobson explains why driving engagement is the name of the game. Ben Jacobson on October 17, 2017 at 12:49 pm As influencer marketing matures, the agencies and strategists who favor the tactic are finally starting to wake up … Continue reading Why engagement trumps reach when measuring influencer marketing impact
CPMs and CPCs Spiking While Your CTRs Are Slipping? You’re Not Alone
Amanda Oliver — July 11, 2017 — July 11, 2017 fancycrave1 / Pixabay Are you freaking out because all you see are your CPM’s and CPC’s going up and your CTR’s going down? It’s time to take a deep breath – you’re not alone. Plus, we’ve even got ways for you to get through it. … Continue reading CPMs and CPCs Spiking While Your CTRs Are Slipping? You’re Not Alone