Deji Atoyebi — December 18, 2016 Follow @I_amAtoyebiDeji— December 18, 2016 Advertising on Google AdWords is a sure-fire way to grow your business online. Businesses make $ 2 in revenue for every $ 1 they spend on AdWords, Google reported. Despite the prospects, many businesses leave money lying on the table by not employing the … Continue reading Google AdWords: Increase your Quality Score by Doing These to Your Landing Page
Stephanie Heitman — December 9, 2016 Follow @stephheitman— December 9, 2016 Quality Score is an important component of your search advertising campaign. But what is it exactly, and how does it affect your results? First, a brief refresher on what your Quality Score is. Google assigns your search ads a Quality Score using a scale … Continue reading 3 Reasons Quality Score is Important for PPC
Lindsey Stemann — November 7, 2016 Follow @lindseystemann— November 7, 2016 According to LinkedIn, “Data about your relationships referring to connections is the acceptance rate of your connection requests. If a member sends too many invites and less people accept it, then it would impact SSI.” That’s it. Or is it? Proactively building your network … Continue reading 2 Reasons Why Your LinkedIn Social Selling Index Score May Be Low
Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score. Frederick Vallaeys on October 3, 2016 Google is making a small change to how it reports AdWords Quality Score (QS) on October 10. While ad rank … Continue reading What you didn’t know about recent Quality Score changes
Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also on your marketing automation system and its methodology for calculating that score. Jeffrey L. Cohen on September 29, 2016 Sometimes I think about changing famous movie quotes to include marketing terms. I will admit that I may need … Continue reading What’s more important than a B2B buyer’s lead score?
AdWords recently released a Health Score feature that “grades” your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares. Larry Kim on September 26, 2016 Here’s a crazy new idea: Imagine a tool that analyzes your AdWords account and grades you based on your performance. OK, … Continue reading What’s the Google AdWords Health Score and how is it different from existing tools?
by Pam Aungst July 18, 2016 Follow @PamAnnMarketingJuly 18, 2016 Google AdWords Quality Score can make the difference between paying 75 cents a click or paying 1 dollar a click. It can determine whether your ad shows up first, second, or third in Google’s paid search placements. It can also send signals to Google about … Continue reading Google AdWords Quality Score Explained
by Katerina Petropoulou March 13, 2016 Follow @kat_petropoulouMarch 13, 2016 Social Media is quickly evolving and with more and more platforms appearing every day, we all strive for making the most out of the time we spend on social and staying on top of our game. I think what most of us are looking for, … Continue reading How To Score Better Results On Social Media, Faster
by Jay North December 7, 2015 Follow @myfactnetwrkDecember 7, 2015 Many entrepreneurs with poor credit often find it difficult to attract financing for their start-ups. Conventional banks are very strict about credit scores, while small business factoring deals more with your ability to generate future invoices. The following information will help you improve both your … Continue reading Ways to Build Your Personal and Small Business Credit Score
by John Nemo December 7, 2015 Follow @JohnNemoPRDecember 7, 2015 This 60 second video got me more than $ 10,000 in business from a guy who’d never heard of me before: How did I do it? Before I invited him to connect, I spent about 14 seconds looking over his LinkedIn profile. I noticed he … Continue reading How to Score New Clients From LinkedIn in 14 Seconds or Less
