Category Archives: Lessons Learned

Winners, Losers, Amazon: 4 Lessons Learned From Ecommerce Trends

Winners, Losers, Amazon: 4 Lessons Learned From Ecommerce Trends by Stephen Kraus , March 15, 2019 At the first quarter of 2019 reaches its midway point, marketers have many reasons to be optimistic about the year ahead. The rising tide of digital commerce continues to lift most boats, and consumer spending remains strong after a … Continue reading Winners, Losers, Amazon: 4 Lessons Learned From Ecommerce Trends

4 lessons learned from 200,000 Amazon beauty, personal care product pages

What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this burgeoning category on Amazon. Andrew Waber on September 12, 2018   Nearly 70 percent of consumers say they search for and purchase beauty and personal products on Amazon. This will come as … Continue reading 4 lessons learned from 200,000 Amazon beauty, personal care product pages

3 lessons learned from 365,000 Amazon furniture & home goods product pages

What helps product pages stand out and spur conversions in this competitive category? Contributor Andrew Waber lays out the results of a recent analysis. Andrew Waber on April 25, 2018   As in many markets, the tactics to successfully sell home goods and furniture on Amazon differ slightly depending on the price point. But after … Continue reading 3 lessons learned from 365,000 Amazon furniture & home goods product pages

Forget Scalability. Fail Fast and Move Forward

Paul Keijzer — April 11, 2018 Follow @Paul_Keijzer — April 11, 2018 geralt / Pixabay In the business world, scalability has always enabled companies to have an advantage over their competitors. It’s what’s made them strong contenders in an economically challenging business environment. Thanks to scalability, the more of something companies had, the better it … Continue reading Forget Scalability. Fail Fast and Move Forward

Lessons in Stumbling and Set-Backs… from the Big Top

Julie Winkle Giulioni — March 9, 2017 Follow @julie_wg— March 9, 2017 I recently attended a stage production of Circus 1903, a variety show featuring turn-of-the-century circus acts. The audience enjoyed heart-stopping performances from high-wire artists, aerialists, contortionists, and acrobats from around the world. (While this isn’t intended to be a review, I can highly … Continue reading Lessons in Stumbling and Set-Backs… from the Big Top