Michelle BrammerFebruary 25, 2015 As a PPC marketer, Google’s Quality Score is a metric you love to hate. Think about it. Having a strong quality score (the average score is 5) not only defines the quality of your ad, but impacts so many other parts of your campaign. A higher quality score can get you: … Continue reading How to Improve Your AdWords Quality Score [Infographic]
Marketers encouraged to boost relevance, which lowers bidding requirement. Greg Sterling on February 11, 2015 Like Google, Facebook uses a mix of bid price and relevance scoring to determine which ads to show. Starting this week, as an incentive for advertisers to improve the quality and relevance of their ads, the company is going to … Continue reading To Improve Ads Quality, Facebook Will Expose “Relevance Score”
The field of marketers shooting for the next Oreo moment is crowded, so we asked the experts how best to prepare real-time marketing plans for the big game. Martin Beck on January 20, 2015 The lights going out during halftime of the 2013 Super Bowl was unexpected, but even more surprising was how one quickly … Continue reading How Brands & Agencies Are Ramping Up To Score The Next Super Bowl Touchdown On Social Media
Howard J. Sewell December 20, 2014 As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google … Continue reading 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
Lee Kenny December 14, 2014 Before you consider boosting that post, placing an advert or spending that free £75 Google Adwords Voucher; you need to take a few minutes to know the score. The great news is that you have a wealth of free information at your fingertips on both. This quick post Know The … Continue reading Know The Score: Social Media For Small Businesses
