Patricia Wilson — January 17, 2019 — January 17, 2019 According to the State of Inbound 2018 report, selling is the aspect that most companies prioritize. 69% of the respondents identified “converting contacts/leads to customers” as their top marketing goal. (Image. Source) Are you achieving that goal? Truth be told, there’s always space for getting … Continue reading 12 of Our Most Effective Marketing Tips to Skyrocket Sales
Derek Gleason — January 14, 2019 — January 14, 2019 Most hurricanes that reach the United States start off the coast of West Africa. Those storms join and split with other minor systems as they move across the Atlantic. Some dissipate into a mild breeze; others devastate coastal areas along the Eastern seaboard. So what … Continue reading Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles
Webinars, media coverage and video are marketing tactics that can be invaluable for sales. Lindsey Groepper on December 28, 2018 Whether the discussion centers around lead quality, buyer personas or content, there seems to be a never-ending battle between sales and marketing departments to stay aligned. When it comes to content, the sales team is … Continue reading Marketing tools can be leveraged by sales teams, here’s how
Roman Kniahynyckyj — December 21, 2018 Follow @kniahynyckyj — December 21, 2018 Email has been around for what seems like ages – but it’s not old news. A study conducted by DMA Insight reported 99% of all consumers check their email every day, generally multiple times a day. For some people, they check their inboxes … Continue reading How Your Sales Team can be More Effective with Email
John Oechsle — December 17, 2018 Follow @hjoech — December 17, 2018 It’s time for a CRM Christmas Whether you work in insurance, financial services, retail or ecommerce, the holiday selling season has arrived. Consumers are looking to fill stockings, organizations are looking to set their budgets for Q1 and professionals have an eye out … Continue reading Let CRM Guide Your Holiday Season Sales Strategy with These 12 Steps
Move beyond a siloed approach to marketing and you stand to improve the ROI of your efforts while evolving your organization. Keith Richey on December 17, 2018 As a marketer today, you’re responsible for a more significant portion of the buyer journey — and for demonstrating the ROI of your efforts. You’re charged not merely … Continue reading How marketing and sales alignment can better drive the buyer journey
Laura Patterson — December 4, 2018 Follow @LauraVEM — December 4, 2018 Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Misalignment is often attributed to a variety of factors, such as different goals, different timelines, and different psychologies. Market dynamics such as commoditization, … Continue reading Make Your Marketing & Sales Playbook a Powerful Alignment Tool
Tom Martin — December 1, 2018 Follow @TomMartin — December 1, 2018 PublicDomainPictures / Pixabay Every day you find another article about some new Social Selling tip, trick or tactic to improve your sales prospecting success. So you read, follow and try. But that’s a recipe for sales prospecting failure. Everyone is asking themselves the … Continue reading The One Social Selling Tactic That Will Guarantee Successful Sales Prospecting
Emil Kristensen — November 23, 2018 Follow @Emilgkristensen — November 23, 2018 Looking to find new customers for your e-commerce store? Your ticket to success might be in a medium you haven’t tried yet—YouTube. YouTube may sound intimidating. Don’t videos take a long time to create? Don’t you need expensive equipment? What if you’re not … Continue reading YouTube Marketing: 5 Proven Strategies to Generate More Sales for Your E-Commerce Business
This SMX East session recap about Facebook advertising covers not only on how to properly attribute the value of your ads, but how it can also be a place to find some winning B2B strategies. Joe Martinez on November 16, 2018 Attendees on the second day of SMX East were treated to a double-dose … Continue reading Driving sales and profits with Facebook Ads
